DemandTec, which offers end-to-end, AI-powered lifecycle pricing solutions globally, has announced the appointment of Denise Vardakas-Styrna as VP, Marketing. This news comes right after DemandTec’s appointment of Todd P. Michaud as the new CEO. Michaud appointed Vardakas-Styrna at a time when he is focused on accelerating DemandTec’s growth and market leadership.

Vardakas-Styrna most recently served as Chief Marketing Officer for GrocerKey (acquired by Point Pickup Technologies) and she was Head of Marketing, Americas for dunnhumby. She has extensive experience leading marketing strategy, including digital, event and account-based marketing. In addition, she has developed holistic marketing programs that were successful in strengthening awareness and demand generation with retailers and consumer brands.

Denise Vardakas-Styrna, VP, Marketing, DemandTec

“From our first interaction, I was deeply impressed with Denise’s domain expertise in our segment,” said Todd P. Michaud, CEO of DemandTec. “I’m thrilled that she shares my excitement and vision for the compelling opportunity ahead for DemandTec, and I am delighted to welcome her to the team.”

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“Throughout my years in the retail pricing and technology arena, I’ve been very conscious of DemandTec’s stature as an innovator with robust full-lifecycle capabilities and a track record of bringing high value to strategic relationships with top retailers,” said Vardakas-Styrna.

“At a time when the pace of change in retail is accelerating, driven by data and automation, retailers need this kind of proven partner with industry-leading technology and expertise to help them navigate the fast-changing landscape and come out on top. I’m excited and honored to join a recognized leader with a well-earned reputation for delivering great customer experience and ROI to retailers around the world.”

To view the press release for this appointment, click here.