London Designer Outlet has announced that global footwear brand Crocs will open a new 1,456 sq ft store later this year, further expanding the fashion and lifestyle offering at the Wembley-based outlet destination. The brand has signed a five-year lease, adding to the line-up of recent arrivals including French Connection, Rituals, and MINISO.
The store will carry Crocs’ extensive product range for adults and children, featuring its signature clogs, sandals, and other popular styles. A key feature will be a selection of Jibbitz™ charms, giving customers the option to personalise their footwear in-store.
This latest addition comes as London Designer Outlet continues to cater to a broad and youthful demographic. Shoppers aged under 44 now represent over half of the centre’s annual spend. Crocs, with its cross-generational appeal and rising popularity among younger consumers, is viewed as a timely and relevant inclusion.
Matt Slade, Retail Director at Quintain, said: “Crocs is a globally recognised brand that taps into the huge footwear trend amongst the dynamic, young and brand-savvy shopper demographic that we see here. LDO sits immediately within the buzz of London’s fast-growing, vibrant new neighbourhood with a diverse multi-generational audience and international students on the Wembley Park doorstep, while enjoying year-round high footfall driven by its iconic location next to the Wembley Stadium and excellent connectivity with London and commuter hubs.
“As a must-have and innovative brand, Crocs strengthens our position as London’s haven for shoppers seeking on-trend, premium footwear and trainers at affordable prices.”
The outlet, managed by Multi-Realm, spans 265,000 sq ft with 70 outlet stores, restaurants and cafés, including a mix of international and premium labels. Situated in Wembley Park, the outlet benefits from high footfall driven by events, tourism, and a growing residential population.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
