Currys has begun implementing electronic shelf edge labels (ESELs) across its stores in the UK and Ireland. The company reports this change is designed to support store teams by reducing time spent on manual tasks and to provide customers with real-time product information.
The rollout is being conducted in collaboration with Solum, the ESEL solution supplier, and Vestcom, which is providing data integration and software support. Currys states that the introduction of digital shelf labels has already contributed to an increase in store conversion rates.
The digital displays are replacing traditional paper tags and include real-time pricing, product details, and QR codes for additional information. According to the company, this system aims to make it easier for customers to compare and select products.
A centralised platform manages pricing to ensure consistency across sales channels. Currys has confirmed that the technology is live in more than 150 stores, with a full rollout planned by 13th November. The decision to implement ESELs follows a similar approach by Elkjop in the Nordics, which has already adopted this system.
The ESELs are reported to have a battery life of between seven and twelve years. Currys has also indicated that the digital system will reduce paper use by eliminating the need for printed price labels.
Lindsay Haselhurst, Chief Operating Officer at Currys, said:
“Rolling out digital ticketing across our stores is more than a tech upgrade, it’s a commitment to our customers and colleagues. By delivering real-time pricing and clearer product information, we’re making shopping for customers simpler and smarter. And by removing the burden of manual labelling across the estate, we’re giving our store teams more time to do what they love: helping customers enjoy amazing technology.”
Mark Duckworth, Country Manager UK & Ireland at Solum, said:
“We’re thrilled to partner with Currys, marking a significant step in expanding our presence in the UK’s premium electronics market. At Solum, we believe in creating a sustainable tomorrow by connecting innovation to everyday life, a vision we proudly share with Currys. As a trusted solution provider with a strong track record in demanding markets, we bring advanced, reliable, and scalable Newton ESEL technology backed by responsive customer support. Together with Currys, we look forward to driving digital transformation and enhancing the retail experience across the UK and beyond.”
Ned Peverley, Vice President and General Manager at Vestcom, added:
“We’re pleased to support Currys by enabling a hybrid shelf-edge strategy that best meets the needs of shoppers, colleagues and the business – integrating new technology where it is best served. The engine behind this seamless rollout is our centralised platform which unifies pricing and promotion data across all shelf-edge endpoints, relieving the burden from stores teams to ensure accurate data is consistently displayed at shelf.”
