CBRE Investment Management (CBRE IM) has revealed that Deichmann, the largest footwear retailer in Europe, will be opening a new store at the Ashley Centre in Epsom. This move comes as part of the ongoing efforts to diversify the retail mix at the destination following significant investment from the landlord.
Deichmann’s new store will span 7,100 square feet across two floors, occupying the former Sports Direct unit near the centre’s East Square. The store will offer a wide range of popular footwear brands including Nike, adidas, Puma, and Skechers, along with bags and accessories, catering to customers of all age groups. The opening is scheduled for late June, and the store will showcase Deichmann’s new retail format, designed to provide a more spacious, well-lit, and modern shopping experience.
Simon Wilson, Managing Director for Product, Marketing and Communications at Deichmann, expressed enthusiasm about expanding their presence to Epsom, stating, “As the Ashley Centre undergoes significant investment, this is a great time to be joining the scheme and be a part of its transformation whilst also delivering affordable and quality options to consumers and elevating the existing footwear offer. We look forward to joining the scheme in June and being a part of Epsom’s community.”
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The announcement of Deichmann’s arrival follows the recent signing of GAIL’s Bakery at the Ashley Centre. GAIL’s Bakery is set to open a 5,958 square feet unit near the entrance to the East Square this summer, offering a range of pastries, cakes, breads, and coffee sourced from trusted suppliers.
Louisa Butters, Head of Retail Asset Management UK at CBRE IM, expressed confidence in the long-term strategy for the Ashley Centre, saying, “The signing of Deichmann is once again reaffirming our long-term strategy for the destination as we continue to welcome leading high street brands to the centre. As Europe’s market leader for footwear, this is a strong addition to our tenant mix, and we’re confident that Deichmann will enhance the destination by providing a compelling and unmatched offer, widening the choice and variety for consumers.”
The addition of Deichmann will further enhance the evolving retail and food & beverage mix at the Ashley Centre, joining renowned brands such as Next, Sports Direct, M&S, Starbucks, and The Body Shop. The opening of GAIL’s Bakery during the summer will also contribute to the diverse offerings at the centre.
GCW and Cushman and Wakefield represented the Ashley Centre, while BKL acted on behalf of Deichmann in this agreement.
