Deliveroo has announced a new partnership with Wilko, enabling customers to order and receive Wilko products directly to their door in as little as 25 minutes. This collaboration brings over 3,000 Wilko items across various categories, including garden, home, kitchen, DIY, cleaning, pet care, and storage, onto Deliveroo’s platform, making it easier for customers to get last-minute essentials for their home and family.
The service initially launches this month across 10 Wilko hub locations: Edinburgh, Bristol, Nottingham, Bournemouth, Eccles, Manchester, Bedford, Harlow, Plymouth, and Leeds. This marks Wilko’s first foray into on-demand, rapid delivery, and by the end of 2024, the partnership is set to expand to a further 50 locations across the UK.
As Wilko continues to return to the high street with new stores opening nationwide, this partnership is seen as an important step in reaching a wider audience. Customers can now access Wilko’s extensive range of products on the Deliveroo app, adding convenience for shoppers looking for household essentials with a fast turnaround.
Wilko is the latest in a series of high-street retailers to join the Deliveroo Shopping platform since its launch in November 2023. Deliveroo Shopping now offers customers a variety of products from retailers specialising in DIY, homeware, toys, flowers, baby items, and more.
Eric French, Chief Operating Officer at Deliveroo, commented: “It’s fantastic to welcome family favourite Wilko onto Deliveroo and to offer their huge range of household essentials for delivery in as little as 25 minutes. Our customers really value the convenience of having the high street brought to their doorstep, and that’s why we’re excited to continue these partnerships with well-loved retailers like Wilko as we expand Deliveroo Shopping and add more selection for our customers.”
Alex Simpkin, Group Chief Executive Officer at CDS Superstores, trading as Wilko and The Range, added: “It’s great to be making Wilko so much more accessible to its loyal customer base. There’s a huge love for the brand, and while we continue to open new stores, this partnership gives us the opportunity to reach people quicker. All the great things you expect from Wilko and more in as little as 25 minutes!”
With this partnership, Wilko joins a growing list of brands offering on-demand shopping services via Deliveroo, giving customers increased convenience and access to their favourite products without the need to visit a physical store.
