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Dr. Martens plc has announced the opening of its 100th EMEA (Europe, Middle East and Africa region) store on London’s iconic Oxford Street. The new location, at 184 – 190 Oxford St, will open on 10th November 2023.

The 100th store is testament to Dr. Martens’ strong and increasing physical, owned retail (‘DTC’, or ‘Direct to Consumer’) presence in EMEA, with the newest addition in line with the Company’s strategy to continue inspiring and engaging customers in-store with the range of Dr. Martens’ iconic products.

Dr Martens 100th store facade

The prime location will increase Dr. Martens’ presence in a vibrant, rejuvenated area with heavy footfall, near Dr. Martens’ historic flagship store on Carnaby Street, and appeal to customers with a proud sense of self-expression, helping to grow brand awareness, familiarity and visibility.


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The new store, the second largest trading space on one floor in EMEA (second only to the Camden store), will incorporate elements reflecting Dr. Martens’ commitments to sustainability and music, a cornerstone of Dr. Martens’ brand and history.

Mike Stopforth, EMEA President at Dr. Martens plc, said: “Oxford Street has long been a key shopping location for London. It feels fitting that our 100th store location should reflect our iconic brand so well. We have travelled a long way since launching the 1460, 63 years ago, but our brand is authentic to its origins and while we have stores across Europe, it is symbolic that the 100th is in London alongside our flagship on Carnaby Street. We’re hugely excited to open the doors and welcome customers from the UK and all over the world.”

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