Dulux Decorator Centre, a leading decorating merchant with a presence in over 230 locations throughout the UK and online, has announced a strategic partnership with the last-mile, on-demand delivery network Gophr. This collaboration aims to broaden the scope of Dulux Decorator Centre’s recently introduced Rapid delivery service, promising sub-2-hour delivery times for a wide array of products including paint, tools, and accessories to its customers nationwide.

The initiative, launched in November 2022, has already garnered recognition, notably receiving a British Coatings Federation award for outstanding customer service. Through its alliance with Gophr, Dulux Decorator Centre intends to extend the availability of its sub-2-hour delivery service to approximately 71% of its customer base across the UK, operating six days a week. Furthermore, a more expedited 90-minute delivery option is set to be introduced in major city centres, significantly enhancing the convenience for tradespeople working on tight schedules.

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This collaboration is part of ‘Gophr Trades’, a dedicated delivery service tailored for the construction and DIY sectors, designed to meet the specific needs of larger construction and trade-related businesses. The move reflects Dulux Decorator Centre’s commitment to adapting to the evolving demands of tradespeople, who are increasingly valuing the efficiency and cost savings associated with same-day, express delivery services.

Graham Smith, Strategic Account Director at Gophr, said: “The growing demand for our ‘Trades’ service is indicative of its quality and the value it can add for our partners and their customers. We would like to extend a very warm welcome to Dulux Decorator Centre and its customers as the latest to join our delivery network. We can’t wait to make their working lives easier with our swift and reliable deliveries.”

Guy Butterworth, Managing Director of Dulux Decorator Centre, added: “For us, customer satisfaction is key. Our Customers across the industry are putting increased value on efficiency, time, and convenience. And now more than ever, tradespeople are looking for a wide range of delivery options that work around their schedule – ordering online for collection and delivery to home or project locations is now just as important as visits to store.

“So we are very pleased to partner with Gophr to support us in expanding our new, and enhanced, Rapid delivery service to more of our customers nationwide, in addition to our multiple existing delivery and collection options”.

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