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Superdrug is set to expand its retail footprint with the opening of a new store in West Bromwich’s New Square Shopping Centre on Monday, 12th February. This latest addition to the high street will not only bring 35 new employment opportunities to the area but also occupy a spacious 8,000 square feet, providing customers with access to an extensive range of health and beauty products, beauty treatments, and luxury fragrances. The store’s inventory includes Superdrug’s exclusive own-brand cosmetics line, Studio London, alongside best-selling ranges such as B. Skin, Me+, Vitamin E, Optimum, and Naturally Radiant. Beauty enthusiasts will be delighted with the competitive selection of exclusive beauty and personal care brands, including Relove by Revolution and MUA, and trending names like Morphe 2 and Avon. In addition, the store features a new fragrance counter offering a variety of perfumes and aftershaves from premium brands such as YSL, Viktor & Rolf, Giorgio Armani, Prada, and Valentino, complemented by enticing promotions. An innovative feature of the new store is its Beauty Studio, where customers can enjoy professional beauty treatments at affordable prices, including eyebrow shaping, piercing, and nail services. Furthermore, the store houses a pharmacy that offers the newly introduced NHS Pharmacy First services, alongside access to health advice, enhancing the health and wellness services available to the community. Superdrug’s Health & Beautycard membership offers additional benefits, including the opportunity to collect points redeemable on future purchases, exclusive offers, bonus points, birthday treats, and the option to pay with points, adding value to the shopping experience. Nigel Duxbury, Property Director at Superdrug, expressed enthusiasm about the new store, highlighting the brand’s growth in the West Midlands and the broad range of products and services that customers will find appealing. Jackie Clay, Centre Manager for New Square Shopping Centre, also shared her excitement, noting that Superdrug’s diverse offering of beauty, health, and fragrance products makes it a perfect addition to the centre’s current mix of fashion and lifestyle brands. Superdrug’s new store in West Bromwich represents a significant development in the region’s retail landscape, promising to provide local customers with a comprehensive shopping experience for health and beauty enthusiasts.
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