Dunelm has completed the rebranding of all 13 former Home Focus at Hickeys stores across Ireland, with each location now operating under the Dunelm name. This marks the first time the UK homewares retailer’s entire Irish portfolio is trading as Dunelm, following its acquisition of the Home Focus business in November 2024.
The rebrand brings a wider selection of homewares to Irish shoppers, with new categories added to stores including Cushions, Bedding, Bathroom, Rugs and Made-to-Measure window treatments, the latter available within 14 days. This expanded offer complements the existing range that Home Focus has been known for, particularly in Haberdashery and Wool.
Thousands of products are now available across the rebranded stores, featuring Dunelm’s own-brand lines alongside recognised names such as Dorma. Value remains central to the retailer’s offer, with pricing on key items such as ready-made curtains starting from €45 and pillows from €15.
Six of the rebranded stores have undergone a full refit as part of the transition. The stores are located in Carrickmines, Santry, Cork, Galway, Limerick, Tallaght, Blanchardstown, Northside, Kilkenny, Wexford, Tralee, Waterford and Dun Laoghaire.
Commenting on the milestone, Ben Osborn, General Manager for Ireland at Dunelm, said:
“We’re proud to bring the full Dunelm experience to Ireland. This rebrand is about giving customers more of what they love – great quality, great value, and even more choice for every room in the home.
“Our colleagues are delighted to be part of the Dunelm family and are excited to welcome customers into the refreshed stores.”
