Dyson has opened a new retail boutique at Bicester Village, introducing an immersive space designed to showcase the brand’s full portfolio of technologies through hands-on demonstrations and product discovery.
Located within the Oxfordshire outlet destination, the store forms part of Dyson’s wider strategy of using physical retail to help customers better understand how its technology works in practice.
Interactive Technology Demonstrations
The 45.6 sq m space has been designed to encourage visitors to explore Dyson’s technology through live demonstrations and guided experiences.
Central to the store are three dedicated Beauty styling stations, where guests can take part in dry styling demonstrations or try Dyson’s beauty technologies themselves.
Alongside the beauty offer, the boutique also features indoor air demonstrations designed to show how Dyson purification technology performs in real time. Live air quality data is displayed through Dyson purifiers, allowing visitors to see how the systems respond to environmental changes.
Elsewhere in the store, shoppers can experience live demonstrations of Dyson vacuum and hard floor cleaning technologies. These demonstrations allow visitors to see the effectiveness of the products first-hand and better understand the engineering behind them.
The Dyson boutique is located next to Vivienne Westwood and opposite Ottolenghi within Bicester Village.
Opening hours are 9am to 7pm Monday to Saturday and 10am to 7pm on Sundays.
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