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Eldon Square has announced the upcoming opening of MINISO, the globally recognised lifestyle retailer, set to open this summer. Strategically located on the Upper Mall opposite John Lewis, MINISO’s new 1,700 sq ft store will showcase the brand’s extensive product ranges, including toys, beauty, food, and much-loved brands such as Sanrio and Disney. This new store represents a significant milestone, marking MINISO’s 29th store in the UK, highlighting the brand’s impressive expansion across the country.

Bringing a fresh wave of excitement and style to Newcastle’s retail offering, MINISO is set to attract a diverse audience ranging from trendsetting Gen Z’s and students to families with young children and culturally engaged young professionals. Featuring themed collections like Hello Kitty & Friends, Disney and Pokémon, as well as its latest exclusive BT21 merchandise and Anime, the new store will offer something for everyone.

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MINISO will bring an eye-catching store design that encourages visitors to interact and fosters a sense of discovery throughout their shopping experience. Combining high-quality products at affordable prices, MINISO is predicted to drive an uplift in footfall for Eldon Square.

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Saad Usman, Chief Operations Officer at MINISO, said: “We are incredibly excited to expand our presence in the North East by opening MINISO’s latest store at Eldon Square in Newcastle. This new location marks the second MINISO store in Newcastle, following the successful opening of MINISO Gateshead in 2022. Eldon Square has always been a premier shopping destination and we are thrilled to bring more affordable and high-quality products to shoppers across the UK.”


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Cormac Hamilton, General Manager of Eldon Square, added: “The new addition of MINISO aligns perfectly with Eldon Square’s strategy of curating an exciting tenant mix that resonates with our diverse customer base. We are very excited to bring such a popular brand to the centre and hope to enhance the shopping experience for the Newcastle community.”

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