Shoptalk Europe

Shoptalk Europe is a three-day conference on the future of retail and ecommerce, taking place at Fira Barcelona Gran Via from 1 to 3 June 2027. It is organised by Hyve and looks at how consumers will discover, shop and buy in the years ahead, both in store and online.

What to expect

Talks run across five stages, and the Meetup programme arranges pre-matched meetings between attendees. There are also Shopwalks, guided tours of Barcelona stores, and a discovery area for technology companies and startups. The organiser reports more than 4,500 attendees from over 60 countries, around 180 speakers and more than 25,000 meetings.

Who attends

Attendees include senior retailers and brands, technology companies, startups, investors and analysts, with roughly one in three from the C-suite. Retailers and brands can apply for the Hosted Retailer & Brand programme, which includes a free option, and discounted tickets are available for startups.

For news from previous editions, see our Shoptalk Europe coverage. The agenda and ticket options are on the Shoptalk Europe website.