Fabletics has launched its eighth collection with Khloé Kardashian, extending a partnership that began in 2023. The 19-style release focuses on cold-weather activewear and accessories, combining new fleece and knit fabrics with updated performance silhouettes.
Fabletics and Kardashian have worked together on a series of collections since 2023. Previous releases have included the No-Seam PureLuxe TLC Legging, Seamless Scrunch High-Waisted Legging and PureLuxe Push-Up Bra.
“What I love about working with Fabletics is that they understand how I want clothes to make me feel confident, sexy and completely myself.”
“For this collection, we’re bringing that energy to everyone’s winter wardrobe with pieces that are cozy yet flattering and fun. Just because it’s cold outside doesn’t mean you can’t look hot.”
Khloé Kardashian Entrepreneur, fitness enthusiast and Fabletics collaborator
Cold-Weather Collection Adds New Fabrics
The latest collection introduces Polar Fleece and Flutter Knit, alongside finishes and details including shine, faux fur and pink colour accents.
New pieces include the Belted Shine Insulated Coat, Polar Fleece Cropped Hoodie and Polar Fleece Wide Leg Sweatpant. Fabletics has also updated its Cold Weather line with a seamless construction used across a legging, jumpsuit, half zip and shrug.
Accessories extend the range with the Flutter Knit Beanie and Balaclava, Faux Fur Trapper Hat and Bucket Hat, Flutter Knit Scarf, Polar Fleece Gloves and Faux Fur Oversized Tote.
“Khloé continues to push us to think differently about how we combine fashion and performance,” “With every collection, we refine fit, fabrication and construction while introducing details that feel distinctly hers. This season pairs warmth with confidence through pieces that sculpt and support while retaining the bold point of view she brings to everything she wears.”
Kate Williams Vice President, Women’s Design, Fabletics
Campaign and Availability
The launch is supported by a digital short starring Kardashian as a weather presenter reporting through increasingly severe conditions. As the forecast develops, changes in her styling provide the central device for the campaign.
The collection is available in sizes XXS to 4X and launches on 24 September through Fabletics stores and the brand’s UK website.
Founded in 2013 and headquartered in El Segundo, California, Fabletics operates online in the US, Canada and Europe and through more than 120 retail stores globally. Its retail model includes a VIP membership programme and proprietary Fashion OS technology, with the company stating that it serves more than three million active customers. Fabletics cites Euromonitor research based on 2020 global retail sales, conducted in October 2021, for its description of itself as the world’s largest digitally native activewear brand.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
