Brazilian fashion brand FARM Rio has opened its latest pop-up boutique at Bicester Village, offering visitors a vibrant and immersive retail experience inspired by nature and tropical culture. Running until 30 October 2025, the boutique brings the brand’s bold design ethos to one of the UK’s premier luxury shopping destinations.
Open daily, the pop-up is set within the village’s open-air, pedestrian-friendly environment in Oxfordshire. FARM Rio’s space has been thoughtfully curated to reflect its Brazilian roots, combining colourful prints, flowing silhouettes, and signature artisanal detailing. The boutique features decorative elements including tropical wallpaper designed by long-time collaborator Dominique Jardy, creating an atmosphere that mirrors the brand’s identity and complements the natural surroundings of the village.
The boutique houses a selection of FARM Rio’s standout styles, including bestselling maxi dresses, matching sets, and graphic tees. These are drawn from both the current Spring/Summer 2025 range and earlier collections, all presented in a layout that evokes the relaxed elegance of the brand’s native Rio de Janeiro.
By opening at Bicester Village, FARM Rio joins an established lineup of international labels such as Valentino, Kenzo and Loewe, further expanding the village’s offering of luxury fashion and lifestyle brands. The pop-up is situated less than an hour from London, providing easy access for both local shoppers and visitors seeking a unique fashion destination.
The opening forms part of FARM Rio’s ongoing strategy to connect with UK audiences through engaging and temporary spaces.
