Floral Street has partnered with Netflix drama Bridgerton on a new fragrance collaboration inspired by the series’ forthcoming fourth season.
The British fragrance brand has launched Enchanted Masquerade Eau de Parfum, a vegan and cruelty-free scent developed to reflect the narrative themes of the show, which is adapted from Julia Quinn’s book series and produced by Shondaland for Netflix.
Fragrance concept and inspiration
The fragrance takes inspiration from the masquerade ball storyline central to season four, which focuses on Benedict Bridgerton and Sophie Baek. The narrative explores contrasts between public fantasy and private reality, masked identities, and romantic intrigue.
Described as a floral gourmand, Enchanted Masquerade opens with pear, hazelnut and gardenia, followed by centifolia rose, jasmine and rose absolute. The base features cedarwood, patchouli and skin musks.
Creative collaboration
The fragrance was created by Floral Street founder Michelle Feeney in collaboration with perfumer Jérôme Epinette of Robertet.
“We were approached by Netflix as a distinctly British brand to bring this romantic fairytale to life through fragrance. We’re honoured to have partnered with them to bring this story of two worlds colliding and true love blooming to the dressing tables of Bridgerton fans around the world.
Michelle Feeney, Founder and CEO of Floral Street
While creating this scent, we were inspired by this season’s storyline and the idea of unmasking your true self – much like Sophie removing her mask and revealing her identity to Benedict in the show. This fragrance has a captivating and uncompromisingly confident aura. It’s a scent you wear to capture attention, but also for laying your cards on the table and revealing who you truly are.
It really connects with our brand motto, too – “Who will you be today?” All Floral Street fragrances are created to match our moods and enable us to embrace self-expression.
We’re so happy to be sharing our expertise in creating mood-boosting, vegan and cruelty-free fragrance with a show as beloved as Bridgerton. We know that both new and established fans will adore Enchanted Masquerade.”
“With Enchanted Masquerade, I wanted to capture the essence of a magical evening full of unexpected joy and allure. This fragrance evokes a sense of playful elegance, where vibrant, fruity notes of pear and mandarin dance with the soft, romantic embrace of gardenia and rose. As it settles, the warm, cocooning base of vanilla and musks wraps you in a comforting, sensual, and elegant aura, like slipping into a beautiful outfit – creating an enchanting, unforgettable presence that lingers with you like a whisper long after the night ends.”
Jérôme Epinette, Perfumer at Robertet
Retail availability
Enchanted Masquerade Eau de Parfum is available in 10ml and 50ml formats and will be sold via Floral Street’s website, Boots, Marks & Spencer, and Bloomingdale’s in the United States.
