British fragrance brand Floral Street has unveiled an immersive retail pop-up at Boots’ Liverpool New Mersey location to mark the launch of its latest fragrance, Enchanted Masquerade, developed in collaboration with Netflix and Shondaland’s global television series Bridgerton.
Opening on 12 March, the in-store installation introduces a themed fragrance environment inspired by the opulence and fantasy associated with the series. The activation transforms the fragrance area into a branded destination designed to showcase the new scent.
Immersive Fragrance Experience
Visitors will be able to explore the display and discover Enchanted Masquerade, which Floral Street describes as a floral gourmand fragrance. The experience incorporates storytelling and sensory elements intended to communicate the inspiration behind the scent while encouraging product discovery within the retail setting.
Floral Street was founded in 2017 by beauty entrepreneur Michelle Feeney and has positioned itself as a British fragrance brand focused on sustainability and ethical production. The company’s fragrances are developed using responsibly sourced ingredients and packaged using recyclable or biodegradable materials.
“Liverpool is a city that isn’t afraid of colour or self-expression. There is a ‘boldness’ to the people here that perfectly matches the Floral Street DNA. We don’t just sell perfume; we sell confidence, and Liverpool has that in spades.” “As an independent brand, it’s an incredible honour to see Floral Street showcased so prominently in this key location, and to offer this experience to local customers.”
Michelle Feeney, Founder, Floral Street
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