Frasers Group has opened its latest FRASERS store at Fremlin Walk Shopping Centre in Maidstone, continuing the brand’s expansion across the UK. The 70,000-square-foot store is spread over two floors and includes Sports Direct, Sofa.com, USC, Evans Cycles, GAME, and Jack Wills. This new addition has created over 40 jobs, furthering the group’s investment in local communities.
Lauren Barrie, Group Head of Luxury and Premium at Frasers Group, shared her excitement about the store opening: “We’re proud to be opening the doors to our latest FRASERS store in Maidstone. We’re continuing to reinvent retail as we offer regional communities access to some of the best premium brands on the market, and create engaging retail spaces to meet, shop, and explore.”
The new FRASERS store offers a diverse selection of premium and lifestyle brands, with ready-to-wear collections for men, women, and children. Featured brands include Ralph Lauren, Barbour International, BOSS, Tommy Hilfiger, New Balance, and UGG. The accessories section offers products from well-known names such as Marc Jacobs, Coach, and Tory Burch, enhancing the store’s appeal for fashion-conscious shoppers.
FRASERS Maidstone also boasts a comprehensive homeware department known as FRASERS House, powered by Sofa.com. This department features a range of specialist homeware products. In addition, the Beauty Edit showcases an impressive selection of products from brands like Estée Lauder, Clarins, and Clinique, as well as luxury fragrances from Creed, DIOR, and Tom Ford.
The inclusion of Sports Direct brings a significant sporting focus to the store, with 35,000 sq ft dedicated to sportswear and equipment from brands such as Nike, adidas, Under Armour, Puma, and Skechers. Sports Direct’s Outdoor and Running Concepts offer specialised zones, where customers can find products suited to their fitness and outdoor activities, with brands including The North Face and Columbia.
Also located in Fremlin Walk is a 5,000 sq ft FLANNELS store, featuring luxury fashion brands such as Represent, Palm Angels, and Vivienne Westwood. This addition to Maidstone provides a unique shopping experience for those seeking high-end clothing and accessories.
