Gant has launched a pop-up destination at Selfridges Trafford in Manchester, introducing its Spring/Summer 2026 menswear collection within a retail concept designed to reflect the brand’s American East Coast heritage.
Opened on 2 March, the temporary space presents a curated edit of the season’s menswear range from Gant, including the brand’s preppy staples. The assortment features striped rugby shirts, chinos, Harrington jackets and everyday essentials, reflecting Gant’s established blend of classic American sportswear and contemporary styling.
East Coast-Inspired Retail Concept
The pop-up has been designed to highlight the brand’s heritage and craftsmanship while referencing collegiate style. Signature green tones and natural materials define the environment, creating a space intended to feel both contemporary and rooted in the brand’s identity.
A central kiosk inspired by a traditional New York City newsstand forms the focal point of the installation, referencing Gant’s American origins and longstanding association with East Coast urban culture.
Hospitality Collaboration
To coincide with the launch, the brand has also introduced a temporary hospitality extension titled Gant at Selfridges, located within the San Carlo Champagne Bar at the store. The concept draws inspiration from classic New York brasseries and offers a limited menu of cocktails including the Manhattan Amaro, the Vesper Martini and the Cosmopolitan.
The Gant pop-up at Selfridges Trafford will run from 2 March until 24 May 2026. The hospitality collaboration at the San Carlo Champagne Bar is scheduled to operate from 9 March until 5 April 2026.
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