Warner Bros. Global Experiences has announced plans to open a new Harry Potter flagship store on Oxford Street, expanding its official retail presence in the capital.
Harry Potter Oxford Street will open in autumn 2026 at The Ribbon, 134–140 Oxford Street. The 21,000 sq ft store will span two floors and will operate alongside the existing Harry Potter Shop at King’s Cross as the UK’s only official Harry Potter retail destinations.
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Design And Experience
Designs are currently underway to transform the interior into a themed retail environment inspired by locations featured in the books and films. The store will incorporate photo opportunities, interactive elements and exclusive merchandise aimed at fans and visitors to London.
“Harry Potter is deeply rooted in British storytelling, and this will give fans an exciting new way to experience this magical world in the city that features so prominently in the stories. Offering a completely new retail experience for Harry Potter fans which will delight and entertain, it’s going to be very special.”
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
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