Hotter Returns To Junction 32 With New Outlet Store
Hotter is set to return to Junction 32 with a new outlet store, signalling its re-entry into the outlet retail channel as part of a broader growth and distribution strategy.
Junction 32 is set to strengthen its footwear offer with the return of British comfort footwear brand Hotter, which will open a new outlet store at the Yorkshire-based destination this April.
The 1,507 sq ft store is scheduled to open on 8 April, marking Hotter’s return to the centre six years after its previous presence and its first step back into the outlet retail channel. The store will stock the brand’s range of comfort-led footwear and lifestyle products for men and women, including shoes, sandals, boots, trainers and slippers, available at outlet pricing.
Founded in 1959, Hotter is one of the UK’s largest footwear brands, specialising in comfort-focused design. Its offer includes multiple width fittings and a full range of sizes, aimed at providing a consistent fit across its product range.
The reopening forms part of a broader evolution of the brand mix at Junction 32, which has introduced a number of premium brands as part of its ongoing leasing strategy. The centre reported a 3% year-on-year increase in footfall and a 4% rise in sales in 2025, indicating continued demand from both brands and consumers.
Hotter currently sells more than 1.2 million pairs of shoes annually and reports a turnover of £53 million. The business operates 36 stores across the UK and serves a global customer base of more than 4.6 million.
The Junction 32 opening represents the first step in Hotter’s renewed engagement with outlet retail, complementing its existing store portfolio and direct-to-consumer operations. The brand continues to invest in product development and customer experience as part of its growth strategy.
“We’re delighted to welcome back Hotter to Junction 32 as the brand launches its first return to the outlet market. As a well-established British footwear brand known for quality and comfort, Hotter is a strong addition to our retail mix, further enhancing the selection of brands available at the centre.”
“The return of our Junction 32 outlet store represents an important step in Hotter’s wider retail strategy as we continue to evolve how and where customers engage with the brand. As consumer shopping habits continue to evolve, outlet retail presents an opportunity for us to reach new audiences as we accompany the variety of market-leading brands that Junction 32 has to offer.”
Rachel Rimmer, Marketing Director, Hotter
The opening marks a renewed phase in Hotter’s retail strategy, with further expansion anticipated.
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