Anthropics Technology, makers of AI-powered Zyler Virtual Try-On, has announced a partnership with John Lewis, one of the UK’s leading department stores, and rental specialist HURR, to introduce virtual try-on technology to their fashion rental website.
The John Lewis Fashion Rental website, which lets customers rent dresses for a selected amount of time, now enables customers to see how the dress looks on them online before they rent with the “Try it On” feature. Customers upload a headshot and sizing information to try the outfit on virtually, from the comfort of their own home.
John Lewis Rental has always been committed to providing a personalized and convenient experience for their customers. The addition of virtual try-on technology is the next step in that commitment. This technology will help John Lewis Rental customers find the perfect dress for their occasion.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
