JORUM STUDIO, an independent luxury fragrance house based in Scotland, has announced the opening of a new retail store in London. Located at 2 Marylebone Street, the Marylebone Village store marks the brand’s first physical presence in the capital.
The two-storey flagship location will offer the full JORUM STUDIO fragrance range, including exclusive editions such as candles and limited collaborations. The company describes the new store as an immersive retail space, providing visitors with curated experiences and personalised consultations.
Founded by perfumer Euan McCall and creative director Chloe Mullen, the brand launched its Edinburgh boutique in 2021, situated in the Stockbridge district. That location remains in operation and has developed into a recognised destination for fragrance enthusiasts.
The brand’s approach to fragrance-making draws from Scottish cultural and natural elements, combining traditional methods with contemporary formulation. The new London store has been designed to reflect this ethos and expand the brand’s retail footprint.
“London has always been a city of inspiration and influence for us,” said co-founder Euan McCall. “Opening our first store in London’s Marylebone Village is an opportunity to connect directly with our London community – offering a space for discovery, exploration, and sensory storytelling in the most authentic way possible.”
The new store also supports JORUM STUDIO’s broader goals of expanding its international presence while maintaining a focus on artisanal values. The company states that sustainability and the use of high-quality raw materials remain central to its operations.
