In celebration of Earth Week, global payments provider and shopping service Klarna has collaborated with Reddit to announce the most popular durable items of 2023, based on the input of subscribers to the online community r/BuyItForLife (BIFL). Established in 2011, the BIFL community has accumulated over 1.4 million subscribers, promoting a mindset of purchasing long-lasting, high-quality products to minimize waste.
Salah Said, Head of Sustainability at Klarna, expressed excitement about the partnership with Reddit and the BIFL community, aiming to inspire the company’s 150 million global consumers to buy longer-lasting products. Klarna used ChatGPT and manual analysis to scan r/BuyItForLife for the most frequently mentioned products in 2022, filtering the results based on positive and neutral sentiment to create The 2023 BIFL List. The list features products from various categories, such as water bottles and boots, with brands like Klean Kanteen and Red Wing.
Yvonne Quinn, Head of International Business Marketing at Reddit, highlighted the importance of the BIFL list, as it’s based on actual user experiences and opinions. Klarna plans to update the BIFL list annually as part of its commitment to helping consumers shop smarter.
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The BIFL- list of 2023* powered by Klarna and Reddit (no particular order)
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- Office chair “Aeron” (Herman Miller)
- Clipper (Wahl)
- Water boiler (Zojirushi)
- Bag (Filson)
- Sandals (Birkenstock)
- Cookware set (Le Creuset)
- Tableware (Corelle)
- Boots (Red Wing)
- Boots (Dr Martens)
- Water bottle (Nalgene)
- Kettle (All-Clad)
- Backpack (JanSport)
- Thermos (Stanley)
- Water bottle (Klean Kanteen)
- Sandals (Teva)
The company has also launched several initiatives, including a search and comparison tool to find the best prices, conscious badges to highlight brands’ environmental achievements, a resell feature for shoppers in Sweden, circular-collections spotlighting brands with circular services, and upgrades to the CO2e tracker in the Klarna app.
Features and updates to help consumers shop more consciously include:
Conscious badges in the Klarna App highlighting electronics brands’ environmental achievements.
A resell feature, enabling shoppers in Sweden to resell their previous purchases directly through the Klarna App.
Shop circular-collections, spotlighting brands with circular services to reduce waste and maximize the use of products
Conscious brands that promote brands’ environmental and social achievements in the apparel category.
Significant upgrades to the CO2e tracker in the Klarna app that now provides shoppers worldwide with emissions data at a product level for more than 70 million items in every step of the product’s lifecycle, bringing to life one of the largest awareness-raising efforts on carbon footprints ever. Over 300,000 consumers, on average, actively track their carbon footprint through Klarna each month.
These efforts, combined with Klarna’s donations feature and Give One initiative, demonstrate Klarna’s belief that conscious shopping should be effortless, enabling consumers to make better choices for the environment.
