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Brands double-down on VR and Metaverse but consumers remain ambivalent

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85% of social media marketers anticipate incorporating new technologies like Virtual Reality, the Metaverse, Cryptocurrencies, and NFTs into their social media strategy within the...

Soda Folk becomes the first soft drink on TikTok’s live stream shopping channel

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With half of Gen Z consumers making a purchase after finding it on TikTok*, the fast-growing social media platform looks set to unlock explosive...

Westfield London and Stratford City to host TikTok live shopping event

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Westfield UK is set to host a live two-hour shopping event - ‘Summer Styled’ on its newly launched UK TikTok account (@westfield) on 29th...

Less than 1 in 5 Brits feel brands understand their needs, report highlights as...

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Creative technology agency Rehab today highlights research of over 2,000 Brits, conducted with YouGov, showcasing concerns of businesses respecting their personal data, and the...

PrettyLittleThing Enters the Metaverse with First Virtual Model

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Fashion is reaching new heights with the growing opportunities proposed by the Metaverse and Global fashion retailer, PrettyLittleThing has just made a big move,...

Lightspeed Announces Direct Selling and Advertising on TikTok via Ecwid

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Lightspeed Commerce Inc. has announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok. “Lightspeed acquired Ecwid in...

Facebook and Twitter ‘failing to tackle fake review factories’

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Facebook and Twitter have been accused of failing to tackle an online industry of fake product reviews, with new research uncovering schemes on the...

Retail spending bounces in December

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UK retailers posted strong sales last month as shoppers splashed out on bumper Christmas celebrations despite the surge in Covid-19 cases, according to new...

Forever 21 enters metaverse with Roblox store

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The brand is partnering with metaverse creation company Virtual Brand Group to build a fashion retail experience on Roblox. Called “Forever 21 Shop City,”...

Is the clock ticking on the Christmas ad as we know it?

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Say what you will about modern retail brands, but you can’t accuse them of not putting enough effort into the festive season. The Christmas...