QVC UK Opens New Social Commerce Studios
QVC UK has launched its new in-house Social Commerce Studios at its Chiswick Park headquarters in West London, as the retailer continues to expand...
AI Content Drives Demand For Authentic Social Commerce
The ubiquity - and growing consumer awareness - of AI-generated content is increasing shopper demands for more human-led content within social media buying journeys, according to...
TikTok Shop Launches Fine Art Category With Sophie Tea
TikTok Shop launches its first Fine Art category with a live sale by artist Sophie Tea, marking the platform’s expansion into high-value collectable categories.
John Lewis Launches TikTok Shop As AI Shopping Push Accelerates
John Lewis has launched on TikTok Shop as part of a broader strategy that also includes investment in AI-powered shopping experiences.
The move coincides with...
Roblox Outpaces TikTok In Gen Z Commerce Growth
Roblox has emerged as the fastest growing Gen Z commerce channel, with order volume growth outstripping that of TikTok, according to the latest research...
Why Your TikTok Videos Aren’t Getting Likes And How to Fix It
Getting views but barely any likes on TikTok? Yeah, that's annoying but it's also your content sending you a message. Something about the viewing...
P.Louise Launches Entertainment-Led TikTok LIVE for Teddy Touch Collection
Beauty brand P.Louise has staged its latest TikTok LIVE event, Get Unteddy With Me, to launch the new Teddy Touch Collection. The broadcast aired...
Influencer Trust in the UK: Public Confidence Shifts as Scrutiny Grows
New research from Adobe Express reveals evolving attitudes among UK consumers towards influencers, highlighting trust cues, regional differences and what makes audiences disengage.
TikTok Shop Announces Winners of 2025 UK Awards
TikTok Shop UK Awards 2025 winners revealed with top sellers creators and partners shaping discovery commerce across the UK
Snapchat launches Winter Village AR experience with Chopard, BOSS, and Lancôme
Snapchat debuts its first luxury-focused Winter Village AR experience, featuring interactive digital boutiques from Chopard, BOSS, and Lancôme.