Why Your TikTok Videos Aren’t Getting Likes And How to Fix It

Getting views but barely any likes on TikTok? Yeah, that's annoying but it's also your content sending you a message. Something about the viewing...

P.Louise Launches Entertainment-Led TikTok LIVE for Teddy Touch Collection

Beauty brand P.Louise has staged its latest TikTok LIVE event, Get Unteddy With Me, to launch the new Teddy Touch Collection. The broadcast aired...

Influencer Trust in the UK: Public Confidence Shifts as Scrutiny Grows

New research from Adobe Express reveals evolving attitudes among UK consumers towards influencers, highlighting trust cues, regional differences and what makes audiences disengage.

TikTok Shop Announces Winners of 2025 UK Awards

TikTok Shop UK Awards 2025 winners revealed with top sellers creators and partners shaping discovery commerce across the UK

Snapchat launches Winter Village AR experience with Chopard, BOSS, and Lancôme

Snapchat debuts its first luxury-focused Winter Village AR experience, featuring interactive digital boutiques from Chopard, BOSS, and Lancôme.

Topshop to Front World’s First AI-Driven Immersive Catwalk by THG Studios in Partnership With...

Topshop and THG Studios will debut a world-first AI-powered, fully shoppable runway experience in Manchester in February 2026, backed by Google Cloud and PayPal, and certified by the WRCA.

QVC UK and TikTok Shop Unite for 10-Hour Live Black Friday Eve Broadcast

Live-shopping pioneer QVC UK is teaming up with TikTok Shop for one of the busiest trading moments of the year, bringing together two of...

Revealed: The Manchester Agency Helping P. Louise Turn Viral Demand Into Sustainable Growth

Manchester-based beauty brand P. Louise, which recently made headlines for generating more than £2m in just 14 hours on TikTok Shop, achieved the record...

Trend Loyalty Rises as ‘True Loyalty’ Stalls in UK

SAP Emarsys’ latest Customer Loyalty Index reveals a shift: traditional brand loyalty has plateaued, supplanted by fast-moving, trend-driven “Trend Loyalty.”

P.Louise Breaks TikTok Shop Records with Christmas Collection Live Event

P.Louise generates over £2 million in sales during TikTok Live pre-launch, setting new records and solidifying its top ranking on TikTok Shop UK.

Retail Technology Show brings together Europe’s most forward-thinking retailers and leading tech innovators. 22-23 April 2026, ExCel London.

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