Sprout Social outfits River Island for success on social media

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The River Island social team uses Sprout Social to publish a consistent stream of high-quality content, deliver top-tier customer service and gather insights from...

Superdrug announces move to digital platforms, with new launch Superdrug TV

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This week Superdrug reveals the launch of a brand new Youtube campaign, packed with exclusive content,Superdrug TV in a continued move towards more digital...

Selfridges appoints Managing Director

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Selfridges & Co have today announced the appointment of Andrew Keith as Managing Director. Andrew Keith has been President of Asia’s premier department store, Lane...

Zendesk and WhatsApp partner to enable powerful conversational experiences

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Zendesk today announced expanded capabilities to its service-first CRM solutions that help companies provide real-time support across messaging channels on web, social, and mobile....

Popularity vs Personalisation: Which is a better influencer marketing tactic?

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Following the coronavirus pandemic, print-advertising and in-person traditional marketing methods are coming to an end. The Advertising Standards Authority (ASA) are even hotter on regulations regarding transparent advertising hashtags #Ad...

Social’s ticking the boxes

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Just when we thought the world couldn’t love social media anymore, the globe’s entire population have increased their social media consumption by 21% this...

ROI vs Awareness: Influencer Marketing’s Billion Dollar Question

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As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that. With 63% of marketers intending to increase their...

SWAROVSKI launches FW20 #sparkdelight campaign

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Throughout the last year we’ve all had more time to reflect on those small but truly important parts of the day, week or month...

Community and competition: The new cultures to model influencer marketing

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With social media usage soaring by 72% as an effect of life under lockdown, influencer marketing has swiftly become the dominating brand awareness tactic...

Best for Business: How User-Generated Content Can Help You Corner the Social Media Market

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From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are...