Social commerce enters a new era but are retailers ready for scale?
The launch of Instagram’s “Checkout” feature in March heralded a watershed moment for eCommerce and the entire retail world, but are retailers ready to...
Half of shoppers believe rise in fast fashion has been caused by social media...
More than half of shoppers believe social media influencers are behind the rise in fast fashion, research conducted by the Fashion Retail Academy has...
Virtual Make-up comes to the YouTube Masthead
Seeing your product in action helps convert customers eager to try before they buy. This is especially true for beauty brands. Now with the...
Best for Business: How User-Generated Content Can Help You Corner the Social Media Market
From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are...
Community and competition: The new cultures to model influencer marketing
With social media usage soaring by 72% as an effect of life under lockdown, influencer marketing has swiftly become the dominating brand awareness tactic...
SWAROVSKI launches FW20 #sparkdelight campaign
Throughout the last year we’ve all had more time to reflect on those small but truly important parts of the day, week or month...
Social’s ticking the boxes
Just when we thought the world couldn’t love social media anymore, the globe’s entire population have increased their social media consumption by 21% this...
Zendesk and WhatsApp partner to enable powerful conversational experiences
Zendesk today announced expanded capabilities to its service-first CRM solutions that help companies provide real-time support across messaging channels on web, social, and mobile....
Popularity vs Personalisation: Which is a better influencer marketing tactic?
Following the coronavirus pandemic, print-advertising and in-person traditional marketing methods are coming to an end. The Advertising Standards Authority (ASA) are even hotter on regulations regarding transparent advertising hashtags #Ad...
Selfridges appoints Managing Director
Selfridges & Co have today announced the appointment of Andrew Keith as Managing Director.
Andrew Keith has been President of Asia’s premier department store, Lane...