eBay UK launch ‘Couple Up With Pre-loved’ campaign with Love Island
Today, eBay UK, the returning pre-loved fashion partner of Love Island celebrates the latest series launch with a new multi-channel campaign, which encourages shoppers...
LUSH reports recording breaking December sales
Lush UK&I has announced sales of £40.5m in December, exceeding forecasts and beating 2021’s sales by 13.1%, up 11% versus pre-pandemic sales in 2019. ...
Aldi tops supermarket social media performance
An analysis of the performance of the major supermarkets on social media in the run-up to Christmas has shown those using the platforms to...
New research shows social media becoming the go-to place for Christmas gift ideas
New research has revealed that 82% of us are either quite or very likely to be using social media to get ideas on what...
A Retailer’s Guide to Authentic Influencer Partnerships
When working with influencers on video content, retailers often struggle to strike the right balance between brand messaging and influencer content. Ensuring content remains...
John Lewis’ Christmas campaign is British public’s favourite advert with over 21,000 Twitter mentions
Today, social media management and analytics company Sprout Social released new social media data that found ‘The Beginner’ Christmas advert from John Lewis has...
Live shopping: how TikTok can help the UK catch up
Live shopping is simply teleshopping evolved. The central premise is a live-streamed shopping event where companies can show off product capabilities in real-life settings...
Heightened fraud risk deters UK consumers from shopping on social media
New data launching today reveals that 55% of UK consumers are concerned about spending money on social media due to fears about fraudulent sellers....
TikTok Shop UK Launches Pets Category
For the first time, the TikTok community will be able to buy pet care products from some of the world's best-known pet brands directly...
Q&A: Fintan Gillespie, Head of UK Enterprise Business Solutions at Snap Inc
Jessica Jacobs, Incubeta’s Global Director, Partnerships & Growth, recently spoke with some of the key players in the marketing industry to discuss their views...
