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Social networks need to do more to stop fake reviews, Amazon says

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Amazon has told social networks to take greater responsibility for fake reviews facilitated on their platforms, saying the problem is increasingly outside of its...

Popularity vs Personalisation: Which is a better influencer marketing tactic?

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Following the coronavirus pandemic, print-advertising and in-person traditional marketing methods are coming to an end. The Advertising Standards Authority (ASA) are even hotter on regulations regarding transparent advertising hashtags #Ad...

Lightspeed Announces Direct Selling and Advertising on TikTok via Ecwid

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Lightspeed Commerce Inc. has announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok. “Lightspeed acquired Ecwid in...

Boohoo buys Dorothy Perkins, Wallis and Burton

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Online fashion retailer Boohoo has bought Dorothy Perkins, Wallis and Burtons for £25.2million. Around 260 jobs, mainly head office roles, will be saved as...

TikTok: From Spotify’s Ally to Enemy

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Earlier in March, TikTok (through its parent company ByteDance) announced the launch of their all-in-one platform for music marketing and distribution SoundOn. Then in May, TikTok filed a trademark application for the service,...

2019 holiday checklist: Inspire shoppers with gift-giving ideas

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Whether they’re shopping for themselves or for others, 48 percent of today's shoppers say they're open to buying from new retailers during the holiday...

4 Necessities for Successful Livestream Shopping 

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Livestream shopping (or “ShopStream”) is revolutionising retail as we know and love it. It has evolved from the times of QVC into an immersive experience...

Selfridges appoints Managing Director

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Selfridges & Co have today announced the appointment of Andrew Keith as Managing Director. Andrew Keith has been President of Asia’s premier department store, Lane...

PrettyLittleThing Enters the Metaverse with First Virtual Model

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Fashion is reaching new heights with the growing opportunities proposed by the Metaverse and Global fashion retailer, PrettyLittleThing has just made a big move,...

Which business sector do influencers enter the most?

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New research looks at popular influencers across Reality TV, Youtube and Instagram to find out who exactly are the British influencers dominating the business...