Mango Unveils AI-Generated Campaign for Teen Line
Mango has launched a campaign generated entirely by generative AI for the limited-edition Sunset Dream collection of its youth line, Mango Teen. This initiative...
Lightspeed Announces Direct Selling and Advertising on TikTok via Ecwid
Lightspeed Commerce Inc. has announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok.
“Lightspeed acquired Ecwid in...
Westfield London and Stratford City to host TikTok live shopping event
Westfield UK is set to host a live two-hour shopping event - ‘Summer Styled’ on its newly launched UK TikTok account (@westfield) on 29th...
#BeautyTok: How the Beauty Sector has Nailed Social Media Marketing
If you want actual examples of social media shaping consumer interests, look no further than the beauty industry, or more specifically, the glossy world...
Vans World 2 Launches on Roblox
The Gang, a developer studio specializing in creating bespoke digital activations, has once again partnered with Vans to blend skate into a new immersive...
Amazon Launches ‘Black Friday Week Show’ with Rylan and Celebrity Guests
Amazon’s new Black Friday Week Show features Rylan and celebrity guests sharing top deals, shopping tales, and festive challenges.
TikTok creator Made by Mitchell launches first beauty pop-up in H beauty Bristol
British beauty brand Made by Mitchell, founded by 24-year-old TikTok creator and make-up artist Mitchell Halliday, has opened its first ever pop-up in H...
Rethinking value: Shoppers are balancing values with value
The impact of rising inflation and the increasing cost-of-living continues to filter down to retailers as new statistics show Britons reduced their ‘discretionary purchases’...
Lush to close social media accounts over platform safety concerns
Cosmetics retailer Lush is boycotting a raft of social media platforms over concerns regarding user safety.
The brand, which has previously been critical of platforms,...
Retailers Must Join the Content Commerce Revolution That TikTok Started
There can be no doubt about the impact that TikTok has had on the ecommerce industry in the UK. Last year, small businesses on...