Westfield London and Stratford City to host TikTok live shopping event
Westfield UK is set to host a live two-hour shopping event - ‘Summer Styled’ on its newly launched UK TikTok account (@westfield) on 29th...
P.Louise Breaks UK Revenue Record on TikTok Shop
Beauty brand P.Louise has broken the UK record for the most revenue generated on TikTok Shop by a UK brand, earning over £1.5 million...
Why Retailers Need to Prepare for the Social Commerce Boom
Social commerce - purchases made directly on social networks - may seem anecdotal to some, but it's taking off and is expected to grow...
A Retailer’s Guide to Authentic Influencer Partnerships
When working with influencers on video content, retailers often struggle to strike the right balance between brand messaging and influencer content. Ensuring content remains...
Mango Unveils AI-Generated Campaign for Teen Line
Mango has launched a campaign generated entirely by generative AI for the limited-edition Sunset Dream collection of its youth line, Mango Teen. This initiative...
4 Necessities for Successful Livestream Shopping
Livestream shopping (or “ShopStream”) is revolutionising retail as we know and love it. It has evolved from the times of QVC into an immersive experience...
ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that.
With 63% of marketers intending to increase their...
Facebook and Twitter ‘failing to tackle fake review factories’
Facebook and Twitter have been accused of failing to tackle an online industry of fake product reviews, with new research uncovering schemes on the...
How Jack Dorsey helped build Twitter
Jack Dorsey has announced his resignation as chief executive of Twitter, the social media platform he co-founded in 2006.
It ends the tech entrepreneur’s second...
Social media’s vital trust barometer: user generated content
2020 was a year of extraordinary change, not least in the unprecedented change in consumer spending behaviours. During the peak of the pandemic, online...