The Range partners with Ideal World to launch livestream with shoppable content
The Range and TV shopping channel, Ideal World TV will launch The Range TV this weekend as they look to win the battle for...
TikTok reveals its 2020 Creative Excellence showcase, featuring some of the most creative UK...
TikTok is today revealing its 2020 Creative Excellence showcase, featuring some of the most creative UK brand activations that bring to life what 2020...
AI Content Drives Demand For Authentic Social Commerce
The ubiquity - and growing consumer awareness - of AI-generated content is increasing shopper demands for more human-led content within social media buying journeys, according to...
Brands double-down on VR and Metaverse but consumers remain ambivalent
85% of social media marketers anticipate incorporating new technologies like Virtual Reality, the Metaverse, Cryptocurrencies, and NFTs into their social media strategy within the...
P.Louise Breaks TikTok Shop Records with Christmas Collection Live Event
P.Louise generates over £2 million in sales during TikTok Live pre-launch, setting new records and solidifying its top ranking on TikTok Shop UK.
Two thirds of shoppers prefer real customer photos from brands on social media, over...
Research from Bazaarvoice, reveals visual and social user-generated content is driving online retail purchases. The new report, ‘A picture’s worth a thousand purchases’, finds...
Social media’s vital trust barometer: user generated content
2020 was a year of extraordinary change, not least in the unprecedented change in consumer spending behaviours. During the peak of the pandemic, online...
TikTok Shop Launches Fine Art Category With Sophie Tea
TikTok Shop launches its first Fine Art category with a live sale by artist Sophie Tea, marking the platform’s expansion into high-value collectable categories.
Which business sector do influencers enter the most?
New research looks at popular influencers across Reality TV, Youtube and Instagram to find out who exactly are the British influencers dominating the business...
Shopify partners with YouTube
Shopify and YouTube are today joining forces to give merchants and creators a powerful new way to connect to consumers, build their businesses, and...