Sprout Social outfits River Island for success on social media

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The River Island social team uses Sprout Social to publish a consistent stream of high-quality content, deliver top-tier customer service and gather insights from...

4 Necessities for Successful Livestream Shopping 

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Livestream shopping (or “ShopStream”) is revolutionising retail as we know and love it. It has evolved from the times of QVC into an immersive experience...

2020: the fourth wave of Black Friday

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Black Friday has undergone a significant transformation since its inception in 2010. First it was just about the discounts. Next it was about the...

Zendesk and WhatsApp partner to enable powerful conversational experiences

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Zendesk today announced expanded capabilities to its service-first CRM solutions that help companies provide real-time support across messaging channels on web, social, and mobile....

Let communities and councils decide what happens on their local High Street

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The government should give communities more say over their local high streets’ future and enable councils to support them to do this. This is according...

Boohoo buys Dorothy Perkins, Wallis and Burton

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Online fashion retailer Boohoo has bought Dorothy Perkins, Wallis and Burtons for £25.2million. Around 260 jobs, mainly head office roles, will be saved as...

Burberry launch virtual replica of its flagship Ginza store

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In Burberry’s latest venture in digital innovation, the luxury fashion house has collaborated with ELLE Digital Japan to create an interactive virtual replica of...

Klarna launches experiential consumer activation in Manchester

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Klarna, the global banking, payments and shopping service, is launching an experiential activation in the heart of Manchester to raise awareness amongst consumers and...

ROI vs Awareness: Influencer Marketing’s Billion Dollar Question

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As we’ve entered a brand-new decade of influencer marketing, things are changing. And rather swiftly at that. With 63% of marketers intending to increase their...

Two thirds of shoppers prefer real customer photos from brands on social media, over...

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Research from Bazaarvoice, reveals visual and social user-generated content is driving online retail purchases. The new report, ‘A picture’s worth a thousand purchases’, finds...