Wix has launched a new integration that allows its merchants to connect directly with Pinterest, opening up expanded social commerce possibilities through one of the most prominent visual discovery platforms globally. The development aims to help Wix-based online stores reach wider audiences and increase monetisation opportunities.
By linking their Pinterest accounts to their Wix websites, merchants can now sync their product catalogues and advertise items across Pinterest’s ecosystem. Shoppers who engage with these ads are redirected to the merchant’s Wix site for purchase, maintaining a consistent checkout process.
The integration is designed to be accessible and user-friendly. Through the Wix dashboard, merchants can activate the Pinterest connection in a few simple steps. Once active, product data—including new additions, price changes, and availability—is automatically updated on Pinterest, eliminating the need for manual adjustments.
“Wix wants to empower anyone to build, manage, and grow a successful eCommerce business. Our strong multichannel selling and marketing capabilities expand merchant reach by enabling them to showcase their products on different platforms,” said Greg Sisung, Head of Sales Channels at Wix. “This integration with Pinterest is fulfilling a much-demanded user need, and we’re bringing our merchants greater ability to generate revenue and succeed online.”
The new Pinterest functionality is available to Wix users in multiple languages, reflecting the platform’s commitment to international accessibility. It also complements Wix’s broader strategy of enabling merchants to manage cross-platform commerce efficiently without requiring specialist technical skills.
