QVC UK has launched its new in-house Social Commerce Studios at its Chiswick Park headquarters in West London, as the retailer continues to expand its live shopping activity.
The launch follows a period of digital growth for the business. Since launching on TikTok Shop in March 2025, QVC UK has delivered more than 185 Lives and seven Mega Lives, attracting more than 30,000 new shoppers.
The new studios move away from a traditional television broadcast setup, creating a more agile space designed for the creator economy. QVC UK said the studios will form a key part of its social commerce growth strategy and its wider aim to connect with consumers across different channels.
More than 80% of QVC UK’s TikTok Shop audience is female and aged over 35, while the male segment continues to grow as the retailer expands categories including home improvement and garden.
The studio space includes a glass-fronted design, allowing people at Chiswick Park to watch QVC creators stream live in real time. The format brings together elements of physical retail, broadcasting and digital commerce.
QVC launched in the UK in October 1993, introducing a television shopping model that became part of the country’s retail landscape before the growth of internet retail. The business said further commercial growth is planned across other social platforms later this year.
Audiences can watch live via the QVC UK TikTok Shop from 8 June, when the studios are being used during Super Brand Day, running from 7 to 13 June.
“We’re excited to be launching our new Social Commerce Studios, which will play an important part of reaching new audiences and driving awareness of our brand. Following a hugely successful TikTok Shop pilot in 2025, Social Commerce is a key part of our ongoing growth. We are combining our deep heritage in trust based storytelling and live shopping with a highly dynamic digital environment, ensuring QVC remains at the forefront of retail innovation.”
Koreen Fader, CEO at QVC UK
“Our social commerce offer blends QVC’s 30-year legacy of trusted, live storytelling with the raw, authentic energy of the creator economy. It’s an incredibly exciting step, forming part of our mission to meet customers wherever they are.”
Robyn Cooke, Director of Social Commerce at QVC UK
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