Moida To Open First Standalone K-Beauty Store In Leeds
Korean beauty retailer moida will open a 1,400 sq ft store at Trinity Leeds in mid-August, marking its first standalone location in the city and adding to the centre’s recent leasing activity.
Landsec, which owns one of the UK’s leading retail and leisure portfolios, has signed Korean beauty retailer moida for a store at Trinity Leeds, bringing the first standalone K-beauty retailer to the city as demand for Korean beauty continues to grow, particularly among Gen Z consumers.
K-Beauty Joins The Trinity Leeds Retail Mix
The signing forms part of Landsec’s focus on adding brands that reflect changing consumer preferences. Trinity Leeds is also attracting brands seeking to introduce new concepts to the city and reach its large student population and younger shoppers.
Health and beauty is one of the strongest-performing categories across Landsec’s retail destinations, accounting for 10% of total retail sales and recording year-on-year growth of 12.8%.
“As Leeds’ leading retail and leisure destination, Trinity Leeds continues to attract brands from around the world looking to bring something new to the city. The arrival of moida is another great example of that, introducing Leeds’ first dedicated K-beauty retailer as consumer demand for Korean beauty continues to grow. “Leeds has a large population of younger shoppers that’s highly engaged with global beauty brands, making it the natural home for moida’s first standalone store in the city. It’s another example of how Trinity Leeds continues to evolve its retail offer ensuring the destination remains the first choice for brands looking to successfully reach a Gen Z audience.”
Clare Dutton, Portfolio Director at Landsec
The moida store is scheduled to open at Trinity Leeds in mid-August.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
