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TikTok: From Spotify’s Ally to Enemy

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Earlier in March, TikTok (through its parent company ByteDance) announced the launch of their all-in-one platform for music marketing and distribution SoundOn. Then in May, TikTok filed a trademark application for the service,...

TikTok Shop to sell fresh food on the platform for the...

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TikTok has announced that, for the first time in the UK, users will be able to purchase fresh food directly through TikTok Shop, including...

The majority of UK consumers shun social shopping and a third...

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New data has revealed that 56% of UK consumers have never purchased from a social media site using in-app shopping features, despite over a...

Love Island partners with eBay UK as UK shoppers are becoming...

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Today, Love Island has announced a new partnership with eBay UK, the online marketplace with a mission to change the way we shop for...

Soda Folk becomes the first soft drink on TikTok’s live stream...

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With half of Gen Z consumers making a purchase after finding it on TikTok*, the fast-growing social media platform looks set to unlock explosive...

Westfield London and Stratford City to host TikTok live shopping event

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Westfield UK is set to host a live two-hour shopping event - ‘Summer Styled’ on its newly launched UK TikTok account (@westfield) on 29th...

Lush to close social media accounts over platform safety concerns

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Cosmetics retailer Lush is boycotting a raft of social media platforms over concerns regarding user safety. The brand, which has previously been critical of platforms,...

TikTok and Shopify launch partnership to help UK businesses thrive and...

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TikTok and Shopify have today announced a partnership in the UK, helping Shopify merchants create and run ad campaigns directly geared towards the highly...

TikTok reveals its 2020 Creative Excellence showcase, featuring some of the...

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TikTok is today revealing its 2020 Creative Excellence showcase, featuring some of the most creative UK brand activations that bring to life what 2020...

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