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Vox Pop: Experts Weigh In on TikTok’s Luxury Resale Gambit

TikTok's recent launch of its own pre-owned luxury marketplace is sending shockwaves through the retail industry. By partnering with established resale platforms like Reflaunt...

Millennials the Most Likely Demographic to Be Influenced by Retail Media...

Millennials are the most likely shopper demographic to have their buying decisions influenced by Retail Media ads at the shelf-edge, the latest research from the Retail...

Content Commerce Will Keep the Tills Ringing in January

Once upon a time, the January sales were a key period for retailers. But as consumer buying patterns have shifted inexorably by Black Friday...

TikTok Shop Partners with Royal Mail for ‘Click and Drop’ Service...

TikTok Shop has today announced a new partnership with Royal Mail to help merchants of all sizes improve their delivery experience and thrive on...

Retailers Must Join the Content Commerce Revolution That TikTok Started

There can be no doubt about the impact that TikTok has had on the ecommerce industry in the UK. Last year, small businesses on...

TikTok creator Made by Mitchell launches first beauty pop-up in H...

British beauty brand Made by Mitchell, founded by 24-year-old TikTok creator and make-up artist Mitchell Halliday, has opened its first ever pop-up in H...

What are the Best Times to Post on Social Media in...

With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. In fact, social media has become a much...

Social Commerce on the Rise: How Merchants Can Capitalise on the...

With 98 per cent of Britons saying they made a purchase via social media in 2022, PayPal’s eCommerce Index¹  looks at how merchants can...

TikTok Shop UK Launches Pets Category

For the first time, the TikTok community will be able to buy pet care products from some of the world's best-known pet brands directly...

TikTok: From Spotify’s Ally to Enemy

Earlier in March, TikTok (through its parent company ByteDance) announced the launch of their all-in-one platform for music marketing and distribution SoundOn. Then in May, TikTok filed a trademark application for the service,...

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