TikTok Shop has announced the winners of its 2025 UK Awards recognising sellers creators and partners whose performance and creativity have influenced discovery commerce throughout the year in the United Kingdom. The ceremony acknowledged businesses and individuals across categories including beauty fashion fast moving consumer goods home and living electronics and live selling reflecting the wide range of commercial activity driving engagement on the platform.
The awards event took place in the UK and brought together leading category specialists creators and agency partners. The evening began with a welcome address from Jan Wilk Head of TikTok Shop UK and provided an opportunity for attendees to connect share insight and reflect on trends in commerce and community engagement.
Following the opening remarks a panel discussion featured voices from standout performers on TikTok Shop in 2025. The awards presentation then recognised sellers and creators whose growth influence and entrepreneurial approach marked them out within the platform’s ecosystem. Dedicated networking sessions gave guests the chance to meet emerging talent and established innovators in the UK e commerce landscape.
The Seller Awards acknowledged the top performing sellers and products across TikTok Shop’s core categories. Winners in this group demonstrated significant growth and cultural impact over the year.
- Breakthrough Seller of the Year (Beauty) Wonderskin
- Breakthrough Seller of the Year (FMCG) Yass Clean
- Rising Fashion Star FeelinGirl
- Rising Beauty Star e.l.f. Cosmetics UK
- Rising FMCG Star My Fabulosa
- Rising Home & Living Star QVC
- Rising Electronics Star Shark Ninja
- Product of the Year (H&L) Dubai Chocolate from STRAAME
- Product of the Year (Electronics) RedHut’s Steam Cleaner
- Product of the Year (Beauty) The Ordinary’s Age Support Duo
- New LIVE Seller of the Year CROCS UK
- Top Rated Seller of the Year Dadosaur TCG
The Creator Awards honoured individuals whose content creativity and influence drove strong commercial performance on TikTok Shop during 2025. The following creators were recognised for their impact across categories and formats. TikTok profile links are provided where available.
- Fashion Category Leader @officialsamanthalouise
- Beauty Category Leader @fleureleanorgreen
- FMCG Category Leader @gazzt
- Home and Living Category Leader @nicolaugcuk
- Electronics Category Leader @todaysshoppicks
- High Engagement Champion @thelifeofmrt
- Short Video Star @__vikkyxo
- Live Commerce Leader @charzreviews
- TTS Ambassador of the Year @jacrocklifetok
- High Growth Creator of the Year @theporterfamily
In addition to sellers and creators the awards recognised top partners supporting growth innovation and operational performance on TikTok Shop. The Top Performing TikTok Shop Partner of the Year was We Are Superb recognised for achieving the highest gross merchandise value among partners and delivering strong outcomes for major brands including Shark Ninja Pepsi and Remington. Go Places received the Live Excellence Partner award having expanded its full service brand roster and studio capabilities and worked with enterprise partners including Mars and The Body Shop.
Category partner awards were presented to I.F. CONCEPT LTD as Top Performing CAP of the Year and AFFILINATION as Rising Star CAP Award recipient, acknowledging their contributions to strategic commerce growth on TikTok Shop.
Jan Wilk Head of TikTok Shop UK commented that the winners embodied the creativity community and entrepreneurial spirit that make TikTok Shop distinctive in the UK commerce landscape and that their achievements set new benchmarks for innovation connection and retail experiences through discovery commerce.
