Deliveroo and HURR, have announced the expansion of their “Dress to Door” partnership to more cities, towns and counties across the UK including Manchester, Birmingham, Greater London, Kent, Northampton and Staffordshire, as well as additional areas within Central London. The expansion comes ahead of the Christmas party season, following the success of last year’s London-focused trial.
For the first time, the initiative will allow Deliveroo users to rent directly from local wardrobes run by women in communities across the UK. The scheme aims to empower female entrepreneurship by creating an expanded network of small circular fashion businesses and making it easier for lenders to grow their enterprises while offering customers fast and convenient access to a curated selection of outfits.
Through the Deliveroo app, users will be able to browse a curated range of pre-loved fashion from HURR’s top community lenders. Offerings will span party dresses, statement pieces and wardrobe staples from brands including Self-Portrait, Realisation Par, 16 Arlington, Rixo and more. With delivery on demand, directly to doorsteps in as little as 20 minutes, customers can secure their chosen look while supporting independent wardrobe businesses in their own locality.
HURR describes its service as a way to make high-end fashion more accessible and sustainable by enabling customers to rent rather than buy. Deliveroo’s ultra-fast delivery service shortens traditional 24-hour rental delivery windows to mere minutes. Every rental arrives with a returns label and simple instructions designed to ensure a frictionless experience from start to finish.
The rollout of “Dress to Door” also marks a milestone in the ongoing growth of Deliveroo Shopping, which continues its expansion beyond food delivery into non-food categories. The platform now offers a wide range of products including clothes, cosmetics, homeware and gifts. Brands such as Not on The Highstreet, Not Another Bill, Boots and The Perfume Shop are among those choosing to enter the on-demand delivery space alongside HURR.
Suzy McClintock, Vice President of New Verticals at Deliveroo said: “We’re thrilled to take our partnership with HURR to more towns and cities across the UK just in time for the festive season. This next phase brings together the speed of Deliveroo with the creativity and entrepreneurship of HURR’s lender community – connecting our customers with even faster, easier access to standout slow fashion. From gifts and decorations, to Christmas trees and fashion, we are building an exciting new destination for Christmas shopping.”
Lauren Roberts, CEO of HURR said: “Our community is at the heart of everything we do at HURR, and this next chapter of our partnership with Deliveroo is all about them – the thousands of incredible women who rent out their wardrobes and champion circular fashion every day. We’re proud to bring ‘Dress to Door’ to more areas of the UK, empowering our Lenders with new customers, new reach and new earning potential, through a platform as well-loved as Deliveroo.”
Sakthi Sena, a lender taking part in the launch said: “What I love most about HURR is the community – we’re all sharing our wardrobes, celebrating style, and supporting each other. Being part of this expansion rollout with Deliveroo means our pieces can reach even more people. It feels special to know that my favourite dresses will be out making memories at celebrations across the country.”
She added: “Being part of this next phase feels incredibly empowering. I started lending on HURR from my spare room, and now my wardrobe will be available on Deliveroo for people across the UK to rent in minutes. It’s amazing to see something so small and personal grow into a real side business – and to be part of a community of women doing the same.”
Customers in select areas of Greater London, Kent, Manchester, Birmingham, Northampton and Staffordshire can now find HURR on the Deliveroo app by heading to the Shopping page to locate a local lender in their area.
