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TikTok creator Made by Mitchell launches first beauty pop-up in H...

British beauty brand Made by Mitchell, founded by 24-year-old TikTok creator and make-up artist Mitchell Halliday, has opened its first ever pop-up in H...

What are the Best Times to Post on Social Media in...

With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. In fact, social media has become a much...

Social Commerce on the Rise: How Merchants Can Capitalise on the...

With 98 per cent of Britons saying they made a purchase via social media in 2022, PayPal’s eCommerce Index¹  looks at how merchants can...

TikTok Shop UK Launches Pets Category

For the first time, the TikTok community will be able to buy pet care products from some of the world's best-known pet brands directly...

TikTok: From Spotify’s Ally to Enemy

Earlier in March, TikTok (through its parent company ByteDance) announced the launch of their all-in-one platform for music marketing and distribution SoundOn. Then in May, TikTok filed a trademark application for the service,...

TikTok Shop to sell fresh food on the platform for the...

TikTok has announced that, for the first time in the UK, users will be able to purchase fresh food directly through TikTok Shop, including...

The majority of UK consumers shun social shopping and a third...

New data has revealed that 56% of UK consumers have never purchased from a social media site using in-app shopping features, despite over a...

Love Island partners with eBay UK as UK shoppers are becoming...

Today, Love Island has announced a new partnership with eBay UK, the online marketplace with a mission to change the way we shop for...

Soda Folk becomes the first soft drink on TikTok’s live stream...

With half of Gen Z consumers making a purchase after finding it on TikTok*, the fast-growing social media platform looks set to unlock explosive...

Westfield London and Stratford City to host TikTok live shopping event

Westfield UK is set to host a live two-hour shopping event - ‘Summer Styled’ on its newly launched UK TikTok account (@westfield) on 29th...

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