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Fashion is reaching new heights with the growing opportunities proposed by the Metaverse and Global fashion retailer, PrettyLittleThing has just made a big move, with their very first digital model.

The model is the latest member of the PLT family and is already rocking some of this season’s hottest trends which can be seen here. But this is only the start of PrettyLittleThing’s journey into the Metaverse.

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‘’As a reactive brand we have always listened to our customer’s requests to provide them with innovative and progressive content. Virtual Girl bridges the gap between Metaverseand real life, where for the first time, our customers can discover PrettyLittleThing products showcased by the latest addition to our model / influencer family.’’

And that’s not it. The brand is asking for help to welcome the Virtual Girl into the family with an exciting competition.

‘’As a social-led fashion brand, driven by our followers, we want to involve them in the creation of Virtual Girl and the first step will be a competition to give her a name.’’

People can comment their proposed name on PrettyLittleThing’s latest Instagram post that shares the Metaverse news.The entrant whose proposed name is chosen will also win the chance to be turned into another virtual model featured on site.

‘’We are excited to see how our followers connect with PrettyLittleThing on this initiative and work with us to develop Virtual Girl’s journey at PrettyLittleThing.’’

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