From 4th – 13th December 2020, Swarovski’s community will be encouraged to share a moment that has sparked delight for them throughout 2020 for a chance to win a £1,000 shopping spree and other sparkling Swarovski gifts, both in-store and online.

A fully digital experience has been created that will be activated via QR technology in-store. Customers will be encouraged to scan a QR code prompting them to share their Spark Delight moment for 2020 on the Spark Delight Message Board to be entered into the draw.

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They will also be encouraging people to enter online; following the same user journey and prompt to share their Spark Delight moment. Keep an eye across the Swarovski UK Facebook and Twitter pages, plus newsletters for how to enter.

The 2024 Creative Retail Awards are open for entries.

The Creative Retail Awards are much more than a mere accolade; they represent the pinnacle of achievement in the retail industry. Garnering a nomination or winning one of these awards is a testament to innovation, excellence, and leadership.


There are also chances to win instant prizes and sparkling gifts when attempting to switch on the virtual Swarovski Christmas Tree lights.

Swarovski are launching this digital campaign to instil a feeling of much needed positivity into the lives of their valued customers and colleagues. After a difficult year, it couldn’t be a better time to ignite joy. Everyone has a sparkly story to tell and this Christmas, share your #SparkDelight moment with Swarovski.

Content Director at 365 Retail | Website | + posts