Snap, the parent company of Snapchat, has appointed Bridget Lea as the new General Manager for the UK. Based out of London, Lea will lead Snap’s UK team and will be responsible for Snap’s business strategy, sales, operations and community growth within the region.  Lea was most recently the Managing Director of Commercial for EE, BT’s consumer division, a role she held for three years.

Ronan Harris Snap’s President of EMEA said: “It’s a pleasure to welcome Bridget to Snap to lead our UK business. I’m thrilled to add her strong leadership, values and passion for driving high-performing, result-driven businesses to our team. Our UK business remains a strategically important region for Snap and with our large and engaged community, growing roster of brands and creators and some of our most exciting AR innovation being built here, I’m excited to see advertisers and partners continue to grow their businesses with us.”

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On her appointment Lea said: “I’m incredibly excited to join Snap to lead the UK team. I believe in the potential of technologies like AR to transform the way businesses interact with customers and the way we live our lives. I have long admired Snap’s focus on creativity and innovation. Combined with audience and insights, the opportunity for brands to inspire customers, increase loyalty and drive real business results is huge. I can’t wait to get started.”

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Snap is growing globally with 750m MAU, and in the UK, which has over 21 million monthly active users. The app reaches 90 per cent of people aged 13 – 24 and 45% of UK Snapchatters are 25 years or older. The community is highly engaged, with UK Snapchatters opening the app an average of 50 times per day and 70% using augmented reality lenses every day. Brands like JD Sports, Coty, Gymshark, Specsavers and eBay are using Snap and Snapchat to deliver significant return on investment. From sharing video campaigns to a highly engaged audience that result in significant brand awareness, to creating immersive and innovative AR campaigns that drive purchase intent, to using Snap’s AR Try-on technologies in their own websites and apps, to increase sales and reduce returns.