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Snapchat Targets London Agencies With Mobile Billboards

Snapchat has taken its Snapchat for Business proposition onto the streets of London, using four mobile digital billboards to carry its “Spend Smarter for...

Gen Z Prioritises In-Store Shopping Experiences

More than half of Gen Z consumers prefer going in-store for the shopping experience rather than buying something instantly online, according to new research...

Snapchat launches Winter Village AR experience with Chopard, BOSS, and Lancôme

Snapchat debuts its first luxury-focused Winter Village AR experience, featuring interactive digital boutiques from Chopard, BOSS, and Lancôme.

Bershka Unveils New Flagship Store at Trafford Centre, Manchester

Bershka has opened a new flagship at Manchester’s Trafford Centre, featuring distinct collections, sustainable design elements, and exclusive AR Mirror technology.

LØCI Launches First Physical Store at Future Stores on Oxford Street

Vegan trainer brand LØCI opens its first shop at Future Stores, Oxford Street, featuring AR try-ons, immersive graphics, and its SS25 collection.

Snapchat to Launch ‘Snap Street’: An Immersive High-Street Experience in East...

Snapchat has announced the launch of an all-new immersive high-street experience, Snap Street, set to open in East London this October. The Ely’s Yard building...

Snap Names Bridget Lea as New UK General Manager

Snap, the parent company of Snapchat, has appointed Bridget Lea as the new General Manager for the UK. Based out of London, Lea will...

Q&A: Fintan Gillespie, Head of UK Enterprise Business Solutions, Snap Inc

Jessica Jacobs, Incubeta’s Global Director, Partnerships & Growth, recently spoke with some of the key players in the marketing industry to discuss their views...

Lush to close social media accounts over platform safety concerns

Cosmetics retailer Lush is boycotting a raft of social media platforms over concerns regarding user safety. The brand, which has previously been critical of platforms,...

Snapchat has used its AR to bring a bit of holiday...

For those in the West End and dreaming of a white Christmas, Snapchat has used its AR to bring a bit of holiday magic...

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