Klarna, has announced the launch of its Virtual Shopping offering, bringing the best of in-store to the online experience.

Virtual Shopping by Klarna enables consumers to browse and buy online with confidence by connecting them directly with in-store experts through live chats and video calls to receive product advice and inspiration.

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For retailers, Virtual Shopping empowers in-store teams to bring their expertise beyond the walls of physical stores to millions of shoppers online. By using the new merchant-facing Klarna Store App, in-store teams can share photos and videos of items and demo products live directly from the store floor, from home or even from emerging dark store concepts. This in turn drives brand engagement and loyalty while reducing return rates. The launch builds upon the successful acquisition of Hero, a social shopping platform and leader in virtual shopping services, last year.

  1. Virtual Shopping from Klarna connects online shoppers directly with experts in physical stores, through live video and messaging, to provide a highly personalized experience that helps consumers shop online with confidence.
  2. By placing human interaction at the centre of the online shopping journey, Virtual Shopping empowers retailers to create immersive experiences that are proven to increase customer engagement, reduce returns and drive loyalty.
  3. Already live with over 300 brands including Levi’s and Hugo Boss, Klarna now introduces Virtual Shopping as an offering globally to its 400,000+ retailers.