At this year’s FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX 2025, art takes the driver’s seat. In a unique collaboration, internationally recognised artist Werner Bronkhorst joins forces with McLaren Formula 1 driver Lando Norris to unveil Art in Motion — a creative fusion of speed, design and emotion.
Centred around a one-of-a-kind helmet designed by Bronkhorst to commemorate Norris’s 150th race. The project transforms the Las Vegas Strip into a living gallery during the week, anchored by the LN x WB Concept Store at Wynn Las Vegas.
The LN x WB Concept Store will serve as a limited-time pop-up experience, part gallery, part performance, and entirely unexpected. The store will showcase the exclusive LN x WB collection featuring limited-edition tees and hoodies, and commemorative prints by Werner to celebrate this 150th milestone, all surrounded by specially created artworks that transform the space into a living gallery.
At the heart of the installation will be Lando Norris’s custom helmet, designed by Bronkhorst to celebrate milestone moments from Lando’s career. The helmet and other artworks will be on display throughout the week, offering fans a close look at this artistic centerpiece that captures the spirit of Lando’s 150th race.
The store will be open from Tuesday, November 18, through Saturday, November 22, 2025, from 10:00 a.m. to 10:00 p.m. daily, except on Saturday, when it will close at 7:00 p.m. for the start of the race.
Lando Norris is a British Formula 1 driver, an 11-time Grand Prix race winner and the current World Championship leader. Known for his speed, skill, and charisma, he has become one of the sport’s brightest young talents and a fan favourite both on and off the track.
At just 24, Werner Bronkhorst is one of the hottest and most followed contemporary artists in the world, with celebrity fans, sell-out collections, and viral process films driving his rise. Known for bold colour, dense texture, and powerful imagery, he brings striking visual language to Art in Motion, capturing Formula 1’s energy through an artist’s eye.
His work explores the balance between control and chaos, precision and spontaneity, the same tensions that define racing. In this collaboration, he transforms performance into contemporary art, reimagining Lando’s 150th-race helmet as a symbolic portrait of milestone moments in a single celebratory work.
“This collaboration is about honouring a journey,” said Werner Bronkhorst. “For Lando’s 150th, I wanted to commemorate those defining moments and small details of his first 149 races and weave them into one celebratory piece. The helmet becomes a portrait of Lando’s F1 career to date as he reaches 150.”
Reflecting on his milestone, Lando Norris added, “Reaching 150 races is a very proud moment for me. I wanted to mark the road to this point with something unique, and collaborating with Werner on a helmet felt like the perfect way to illustrate the journey so far.”
Art in Motion will be on display at the LN x WB Concept Store at Wynn Las Vegas from Tuesday, November 18 through Saturday, November 22, 2025. Open to the public, the experience invites fans and art lovers alike to explore the intersection of creativity, innovation, and performance during one of motorsport’s most electrifying weekends.
