LaplandUK, the creator of one of the UK’s most in-demand Christmas experiences, has announced an expansion of its storytelling universe with the launch of Lapland Store. This follows the earlier launch of the Lapland Group earlier this year, comprising three divisions: Lapland Live (the Ascot and Cheshire immersive events in November and December), Lapland Studio (the brand’s animation and storytelling arm), and now Lapland Store, which brings products inspired by the elven world into homes.
Since opening in 2007, the live LaplandUK experience has welcomed more than one million visitors through its elven thresholds, with a further 90,000 families attending this year’s sold-out events in Ascot and Manchester. It is now considered the UK’s largest live seasonal event, sustained by richly woven storytelling.
The debut offering from Lapland Store builds on the success of the brand’s first Advent Calendar, which sold 11,000 units within just four hours in 2024. The new venture is designed to extend the Lapland experience into domestic space, allowing families to engage with the magical narrative away from the forest setting.
“Over the past 18 years, LaplandUK has allowed families to revel in their children’s fleeting belief in Father Christmas by stepping into our magical live experience. The Lapland Store now seeks to bring that same magic into the home, delivering treasured creations from the Elves to help families celebrate their children’s belief and the wonder of childhood.” Matt Battle, Head of Brand and Product (Lapland Store)
Matt Battle, Head of Brand and Product , Lapland Store
The first Lapland Store collection will be available to pre-order from 17 August 2025 and centres around the magic of Christmas Eve. It includes The Lapland Family Pyjamas (sizes from age 1 to adult), the Christmas Eve Chest and the Story Time Blanket.
