Liverpool ONE has recently enhanced its retail offerings, adding a range of new stores and exciting activations from both well-established UK fashion brands and emerging online favourites.
In a significant addition to Liverpool ONE’s Peter’s Lane, British fashion and lifestyle brand White Stuff has unveiled its regional flagship store. Occupying 1,800 square feet, this new outlet showcases an advanced design concept alongside the finest selections from White Stuff’s womenswear and menswear lines, including the eagerly awaited Spring Collection. This store is central to White Stuff’s ambition to evolve into a multi-channel, contemporary lifestyle brand. Celebrating this launch, White Stuff is contributing £2,000 from its opening day sales to Home-Start Knowsley, a local charity supporting families undergoing difficult periods.
Sisters & Seekers, a rapidly expanding online womenswear brand, has chosen South John Street at Liverpool ONE for its inaugural physical presence in the city. Known for its unique clothing, activewear, and accessory collections, Sisters & Seekers is poised to host a highly anticipated one-day sample sale on March 9th, attracting visitors nationwide.
ARNE, a popular online brand offering contemporary men’s and women’s clothing and footwear, returned to Liverpool ONE with its third pop-up activation. This time, ARNE introduced a custom-made ‘Grab Machine’ at Paradise Place, offering visitors the chance to win a pair of ARNE’s Technical Runners. This follows two successful pop-ups hosted by Liverpool ONE in 2023.
Jo Jenkins, CEO of White Stuff, expressed enthusiasm about the new Liverpool store, stating, “Our Liverpool store is a confident step forward for White Stuff, building on the good progress we have made over the last year to broaden the appeal and style credentials of our brand and products. Liverpool ONE is the perfect home to introduce our thoughtful designs and high-quality fabrics to the city, in a new store format that truly represents the direction of our brand.”
Rob Deacon, Asset Management Director at Liverpool ONE, highlighted the destination’s appeal, saying, “Liverpool ONE continues to be the destination of choice for regional flagships and immersive activations from pioneering, online-only brands. We are proud to have welcomed White Stuff’s elevated regional flagship store, ARNE’s third activation with us, and look forward to hosting Sisters & Seekers’ city debut pop-up sample sale next month.”
These introductions follow the successful activation by Luxe Collective, a pre-loved luxury retailer that made its North-West debut at Liverpool ONE.
