Lone Design Club, a leading platform for emerging fashion designers and sustainable brands, has joined forces with Grosvenor, a prominent UK property business. This collaboration aims to offer a unique pop-up experience that not only celebrates transeasonal dressing but also underscores the importance of sustainable fashion.

The pop-up event is scheduled from October 26th to November 15th, 2023, and will feature a carefully curated selection of over 30 innovative brands. Each brand has been meticulously chosen to resonate with the shared values and target demographics of both Lone Design Club and Grosvenor.

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“At Lone Design Club, we are excited to collaborate with Grosvenor to bring our vision of premium transeasonal dressing and sustainable fashion to life,” said Rebecca Morter, Founder and CEO of Lone Design Club.

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Jane Macdiarmid, Belgravia Retail Director at Grosvenor, echoed this sentiment. “We are delighted to partner with Lone Design Club on this pioneering pop-up store,” she said. “This collaboration perfectly aligns with our ethos of fostering innovation and sustainability. We believe this event will be a highlight leading into the festive period for both residents and visitors alike.”

The pop-up aims to go beyond the conventional retail experience by offering a range of B2B and B2C activities. These include elegant drinks evenings, luxury beauty experiences, and relaxing crystal reiki sessions, among others. The event also promises immersive art workshops, providing a holistic shopping experience that is both unique and enjoyable.

Featured brands at the pop-up will include notable names like Kina and Tam, How Pabissi, Emily Carter, and Anape.

Conveniently located just a brief five-minute walk from both Sloane Square and Victoria stations, Belgravia boasts an array of standout retailers in fashion, beauty, home goods, food, and wellness. These shops are strategically located on key streets such as Elizabeth Street, Motcomb Street, Eccleston Yards, and Pimlico Road. Belgravia seamlessly blends modernity with tradition, offering an experience that is both sophisticated and whimsical.

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