LOOKFANTASTIC has launched its first concept store, marking a shift from online to in-person retail. This new space aims to create a community-driven and educational beauty experience, offering a hands-on approach to shopping.
The store, which builds on the success of LOOKFANTASTIC’s events and pop-ups, is designed to educate customers about various brands and products through in-person interaction. With the world’s first in-store Color Wow salon, the store focuses on guiding and exciting customers. Its vibrant, colour-coded zoning system helps shoppers navigate different product categories, including skincare and fragrance. The The Box beauty box service has also been brought to life in-store, allowing customers to curate personalised beauty collections.
Key features of the LOOKFANTASTIC Concept Store include:
- Over 90 beauty brands, with exclusives like Dr. Loretta.
- Expert advice from in-store professionals, including skincare specialists.
- Beauty services from Color Wow and Dermalogica.
- Monthly beauty pop-ups featuring collaborations and new product launches.
- A recycling station to support sustainability efforts.
- The Beauty Bar, a space for beauty services, events, and social experiences.
- Spotlight Stage for creative pop-ups, starting with Color Wow.
- Inclusive ‘quiet hours’ on Tuesday and Thursday mornings.
- Dog-friendly environment for customers and their pets.
Designed in collaboration with Household agency, the Altrincham concept store offers a relaxed, approachable atmosphere, welcoming both beauty newcomers and seasoned enthusiasts.
Felicity Goodenough, Design Director at Household, said: “The LOOKFANTASTIC store is reimagining beloved digital offers like The Beauty Box as in-person experiences, launching exclusive services, and creating dedicated spaces for brands to showcase without limitations.”
Lucy Gorman, CEO of THG Beauty, added: “We’re excited to bring the LOOKFANTASTIC experience to life with our concept store. This innovative retail space goes beyond products, offering a unique and immersive beauty destination. It complements our omnichannel strategy, bridging the gap between our online community and pop-up events.”
LOOKFANTASTIC’s concept store blends the digital and physical worlds, offering more than just products but an immersive beauty experience.
