LOOKFANTASTIC has launched its first concept store, marking a shift from online to in-person retail. This new space aims to create a community-driven and educational beauty experience, offering a hands-on approach to shopping.
The store, which builds on the success of LOOKFANTASTIC’s events and pop-ups, is designed to educate customers about various brands and products through in-person interaction. With the world’s first in-store Color Wow salon, the store focuses on guiding and exciting customers. Its vibrant, colour-coded zoning system helps shoppers navigate different product categories, including skincare and fragrance. The The Box beauty box service has also been brought to life in-store, allowing customers to curate personalised beauty collections.
Key features of the LOOKFANTASTIC Concept Store include:
- Over 90 beauty brands, with exclusives like Dr. Loretta.
- Expert advice from in-store professionals, including skincare specialists.
- Beauty services from Color Wow and Dermalogica.
- Monthly beauty pop-ups featuring collaborations and new product launches.
- A recycling station to support sustainability efforts.
- The Beauty Bar, a space for beauty services, events, and social experiences.
- Spotlight Stage for creative pop-ups, starting with Color Wow.
- Inclusive ‘quiet hours’ on Tuesday and Thursday mornings.
- Dog-friendly environment for customers and their pets.
Designed in collaboration with Household agency, the Altrincham concept store offers a relaxed, approachable atmosphere, welcoming both beauty newcomers and seasoned enthusiasts.
Felicity Goodenough, Design Director at Household, said: “The LOOKFANTASTIC store is reimagining beloved digital offers like The Beauty Box as in-person experiences, launching exclusive services, and creating dedicated spaces for brands to showcase without limitations.”
Lucy Gorman, CEO of THG Beauty, added: “We’re excited to bring the LOOKFANTASTIC experience to life with our concept store. This innovative retail space goes beyond products, offering a unique and immersive beauty destination. It complements our omnichannel strategy, bridging the gap between our online community and pop-up events.”
LOOKFANTASTIC’s concept store blends the digital and physical worlds, offering more than just products but an immersive beauty experience.
Terry Clark is the Publisher and Content Director of 365 Retail, with more than a decade of experience covering retail design, technology innovations, store openings and the wider retail industry. He also works closely with leading retailers, suppliers, agencies, events and industry awards across the UK.
