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Love Island enthusiasts are in for an exciting treat this summer as the beloved TV show launches its first-ever Love Island Pop-Up Shop at Bluewater Shopping Centre. The store will open its doors next Tuesday, 25th June, and will be available for fans to visit for an exclusive four-week period.

As the eleventh series of Love Island airs on ITV2 and ITVX every Sunday to Friday at 9 pm, the show continues to capture a significant audience. The series has already amassed over 46.3 million streams, with the launch episode alone attracting 3.3 million viewers.

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The Pop-Up Shop offers fans a unique opportunity to purchase a variety of products synonymous with the show, including the iconic Love Island water bottles. Additionally, fans can personalise their items in-store, allowing them to leave with bespoke Villa essentials. The shop will also feature a range of summer-ready products, all inspired by the show’s aesthetic and style.

Mike Spencer, Love Island Creative Director, expressed his enthusiasm about the launch: “We are thrilled to be opening a space in Bluewater for our loyal fans to get their hands on some exclusive Love Island merch and live their best Islander life this summer. From water bottles to collections inspired by the show, we have you covered on what will be must-have accessories for summer 2024!”


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Jurian van der Meer, EVP of ITV Studios Brand Licensing, also shared his excitement: “We’re excited to bring the Love Island shop to life in a physical space. Since we launched in 2017, our online shop has been a huge hit with fans, and now, for the first time, fans will be able to shop in person and collect personalised merch on the same day. It’s a fantastic opportunity to connect with our audience in a new and exciting way.”

James Waugh, Centre Director at Bluewater, added: “We are pleased to announce the upcoming launch of the first ever official Love Island pop-up store here at Bluewater this summer. With the ever-changing landscape of physical retail, it is important for us as industry leaders to bring brands synonymous with pop culture, such as Love Island, to the centre and ensure that our guest experience is constantly evolving. The Love Island shop really is something quite special, with great photo opportunities and exclusive-to-store merchandise lines – we’re in no doubt that the in-store experience will be a massive draw, not just to Love Island fans living locally, but further afield too.”

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To mark the grand opening, the shop will be officially inaugurated by Amy Hart, star of Love Island Season 5 and current co-host of the Love Island Morning After Podcast. Fans are invited to meet Amy at 5 pm on the opening day next Tuesday, 25th June, at Bluewater Shopping Centre.

This new venture provides an immersive experience for Love Island fans, enabling them to engage with the brand in a new and tangible way. The pop-up shop not only offers exclusive merchandise but also serves as a vibrant social hub where fans can gather and celebrate their love for the show. The initiative highlights the enduring appeal of Love Island and its ability to evolve and connect with its audience in innovative ways.

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