M-Cube, the in-store digital solutions provider, has designed the digital customer experience for the Dolce&Gabbana flagship in Diriyah, ensuring that digital elements blend seamlessly with the boutique’s refined architecture.
Located in Diriyah, Saudi Arabia, the new boutique plays a key role in Bujairi Terrace, a high-end shopping destination developed under Saudi Arabia’s Vision 2030 programme. As the largest Dolce&Gabbana boutique in the Gulf region, it marks a significant milestone in luxury retail.
The store delivers an immersive experience, featuring exclusive fashion collections, jewellery, fragrances, and a dedicated Dolce&Gabbana Café, the first of its kind in the area. M-Cube designed, engineered, and installed custom LED solutions to create an immersive brand experience. From the boutique entrance to the central areas, digital elements enhanced Dolce&Gabbana’s visual storytelling and elevated the in-store atmosphere.
M-Cube contributed from the early stages of the project, designing and integrating digital elements into the store concept. The boutique’s circular design presented a unique challenge, requiring custom-engineered digital solutions that complemented its curved architecture while maintaining the refined aesthetic. Every element is connected to a real-time content management system, enabling Dolce&Gabbana to adapt its digital messaging dynamically.
Luca Violato, Stores & Properties at Dolce&Gabbana, commented: “M-Cube engineered, supplied, and installed all LED walls in our Diriyah boutique. Their team also managed the complex logistics of Saudi Arabia with great efficiency. They were highly proactive, ensuring smooth execution despite the challenges of last-minute modifications.”
Leonardo Comelli, Business Director at M-Cube Italia, added: “By overseeing the entire digital customer experience design in luxury from concept to execution, M-Cube helped Dolce&Gabbana create an innovative and immersive shopping environment. The result is a boutique where digital technology enhances the brand’s presence while maintaining its luxurious atmosphere. This strong partnership ensured that every aspect of the digital customer experience design aligned perfectly with the boutique’s sophisticated identity.”
M-Cube provided high-end LED walls with a 1.9mm pixel pitch, ensuring ultra-high-definition content that elevates the customer experience. The bespoke LED solutions adapted to the store’s unique layout, including three curved LED walls, a four-sided LED column display, and a dynamic content management system for seamless real-time updates.
Find out more at www.mcubedigital.com
