With the strict lockdown still in place, online retail sales held strong in February, rising by +69.5% Year-on-Year (YoY). That’s according to the latest IMRG Capgemini Online Retail Index, which tracks the online sales performance of over 200 retailers. Though falling a little short of January’s recording-breaking +74% growth, February’s figures were still significantly higher than the rolling averages...
Global payments and shopping service Klarna, has launched an Influencer Council in order to develop a best practice guide for influencers and brands advertising online and to help shape responsible marketing practices for the financial services sector, as more people look online for financial guidance.
The constantly evolving nature and popularity of different online platforms means that existing Advertising Standard...
M&S has launched 46 flagship websites in new markets, instantly expanding its online reach to over 100 countries and enabling millions more customers to purchase M&S products. The launch is part of M&S’ focus to turbocharge its online business under its Never the Same Again transformation programme, and nearly doubles the number of international markets where it has a...
It can be very exotic to have a stressful day at work. Perhaps, you have had one of those days where everything just seems off— you are not in the mood for anything. On such days, your productivity drops and you become easily irritable and anxious.
Experiencing bad days at work is normal, but you have to do something...
Each one of the Big Four has something to offer to the fashion industry. Whether it is the extravagance of Milan, the new trends of Paris, or London's fearlessness, every Fashion week brings out something that the world hasn't seen ever before. Well, that's what designers do. Especially when it comes to London Fashion Week, you need to know...
Customer Lifetime Value (LTV) and Personalisation, two words that get used a lot by the modern-day marketeer.
There is one obvious tool to deliver on both of those 2 goals: email. Don’t get me wrong, retailers use their email channel. In some cases they send too many emails but, more often than not, they are sending the same manually merchandised...
During the course of 2020, adidas launched its CONFIRMED app in the US (August 2020) and in China (October 2020). Building on the foundations laid in 2015 by a previous iteration of the platform and bringing in some of adidas’ top creators, since its launch, the app has advanced a community focused approach, combining exclusive drops with never-before-seen content...
Today, 4-March, Amazon is opening its doors to Amazon Fresh, the first convenience grocery store to offer Just Walk Out Shopping in the UK. Amazon Fresh is Amazon’s first physical shop and first grocery store outside of the US. The first location is in Ealing, London.
To shop the Amazon Fresh store, customers simply use the Amazon app to enter...
Digital signage software pioneer Navori Labs today launches Aquaji, an AI-driven marketing analytics software that will improve the customer experience in physical environments, including brick and mortar stores, restaurants, and shopping malls, and enhance digital out-of-home (DOOH) advertising. Aquaji counts unique visitors and gathers demographic data, length of stay, wait time and attention span KPIs over segmented time slots...
Twelve months in, the grind of a lingering pandemic means that fundamental shopper behaviours have been significantly transformed – and shoppers will never return to pre-COVID patterns. Faced with mandatory store closures, coupled with long queues for many that remained open, even reluctant digital adopters flocked to online channels. In fact, a recent global shopper study surveying respondents in...