Richard Corps, managing director and co-founder of Ads Reality, explores augmented reality and its return on investment.
Augmented Reality (AR) is the future of marketing as it applies a digital and interactive layer to anything within the real world. From enhancing how we communicate and entertain ourselves to the way we work and solve problems, AR has the potential to...
Fast food restaurant McDonald’s and music streaming service Soundtrack Your Brand have been working together for the past year to develop a new way for guests to interact with music when they’re having a meal. BeatQuiz is an AR quiz game that automatically generates multiple-choice questions based on the music currently playing in restaurants, enabling McDonald’s customers to use their...
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